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Navigating Through The Intangible Economy

Businesses develop and market a product or service that is designed to remedy an issue that the public is experiencing. While there are many factors that influence whether the problem they choose to solve is necessary or not; or whether the solution crafted by the businesses is the best fit for the problem; it is undeniably true that businesses attempt to solve a problem faced by the population through their product or service. While the launch is entirely based on recognizing an issue, the purpose to start a firm may vary from one entrepreneur to the next. Some may wish to follow a passion, while others may just want to make money. However, the type of entrepreneurship that addresses direct social issues is known as social entrepreneurship, which is discussed in this podcast episode on the Health & Veritas channel by professor Teresa Chahine, Sheila and Ron ’92 Marcelo Senior Lecturer in Social Entrepreneurship at the Yale School of Management.
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