5 Strategies To Increase Customer Engagement

By Author: Rajni Gobhil

Total Articles: 40
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Use these 5 proven customer engagement strategies that your customers will find difficult to ignore.

Many women entrepreneurs whom I interact with during entrepreneurship webinars, have one common question to ask - How can I increase my customer base? To their surprise, I guide them to look for ways to generate higher customer engagement. As we talked in our previous blog, that customer engagement helps a business to develop customer loyalties. In today’s blog we will cover various strategies that can reward you with increased customer engagement. So without beating around the bush, let us directly jump to the strategies.

Strategies to Enhance Customer Engagement
Here are some proven strategies that you can easily implement in your business.

1. Create Great Customer Experiences
Customer experiences create the base for customer engagement. Data suggests that brands that focus on improving their customer experiences 84% of them report increased revenue.

For instance, you dispatched one merchandising to your customer. As a norm, you provided shipping ...
... details as well. However, due to Diwali holidays, the courier company neither delivered nor updated the online status of this parcel. Now your customer is upset.

This is such situation that can win or lose your customer forever. Now if you speak to your customer and assure her that the delay is due to the Diwali break and she will soon get her parcel, otherwise you will dispatch it again. Your customer will be super relieved. She will understand the whole situation and value your cooperation as well.

2. Make your Brand Relatable and Meaningful
Your customers want to know your brand first. This is where the brand awareness affects the most. You need to let customers know what your brand is, how it can be useful to them and how well your offerings can address their needs.

For instance, you bake cakes with whole wheat flour. So you need to make sure that your branding incorporates health benefits in your strategy.

3. Seek Customer’s Opinion
Customers admire when brands value their opinion. Let’s understand this strategy with Mamaearth’s example. Post delivery, Mamaearth takes customer’s opinion regarding products.

In another example, Chandigarh based Farmer brand, let their regular customers tastes their new recipes free of charge. They ask their opinions about quantity, taste and pricing. Nevertheless, such strategies enhance customer engagement drastically.

4. Let your Customers Feel Valued
Wishing customers on their birthdays and anniversaries is always beneficial. But there are some brands who move a step forward.

For example, one financial advisory firm delivered flower baskets with handwritten notes to their HNI female customers on women’ day.

Do I need to know more, how this strategy would have benefited them?

5. Sharpen your Social Media Marketing
Being active on social media is a no brainer for businesses anymore. Although, every woman entrepreneur understands the significance of social media postings. But the question is how much engagement does your social media postings generate. Therefore while creating content for social media, always focus on there its engagement factor.

Question yourself:

Will the message reach to my target audience?
Will my target customer like to engage with post?

As a strategy, you can add customer diaries, memes, polls and useful content that focus on social issues.

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Author
Rajni Gobhil
Founder: MeriPehchan.Me
Creating Bio Websites & Helping Women solopreneurs/homepreneurs in Branding & Communications.

Connect at: contact@meripehchan.me