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The Different Types Of Illuminated Signs
The world of advertising has changed dramatically over the last few years. With the advent of digital advertising, social media, and online video content, it’s no wonder that more advertisers are turning to ways to stand out of the crowd and attract attention. Advertisers are now looking for ways to make their ads as eye-catching as possible in a way that will not only get people talking but also get them interested in what they have to offer. Fortunately, this is easier said than done! As such, it’s important for advertisers to know about the different types of illuminated signs available so they can find the one that’s best suited to their needs.
If you're like most business owners, marketers or advertisers, you probably think that illuminated signs are pretty straight forward. There's the neon sign that screams "OPEN" in your face 24/7, and then there's the more subtle light projection that might grace the front of a trendy nightclub. Well, it turns out there are actually several different types of illuminated signs - each with its town advantages and disadvantages. In this blog post, we'll take a look at the ...
... different types of illuminated wall signs to help you make an informed decision about which one is right for your business. Who knows, you might even be inspired to try something new!
The Basics Of Illuminated Signs
There are countless different types of illuminated signs available. In general, the different types of illuminated signs fall into two categories: temporary and permanent. Temporary illuminated signs are ones that stay up for a short period of time and then disappear. There are also permanent illuminated signs, which stay up all year round to bring attention to your business or brand. To understand exactly what you’re getting with each type of advertisement, it’s important to be familiar with the basic functions of both types of illuminated signs.
Permanent illuminations tend to have greater visibility because they stay up all year round. They also tend to be more durable because they are made out of metal or other more sturdy materials such as glass or concrete. These illumination sources provide a long-lasting product message for brands that want their advertising messages to remain in the public eye for an extended period of time.
Temporary illuminations generally last from anywhere between two weeks and six months depending on how often they’re used and how often they will change over the course of their life cycle. Sometimes these illuminations can even change colours over time! These optics make them ideal for retailers who want a dynamic way to promote their brand throughout the year without having to spend money on creating a new fixture every six months.
What Makes An Illuminated Sign Effective?
An illuminated sign is effective when it’s visually appealing and draws attention. There are a few different ways to do this, but the most effective way to ensure that an illuminated sign is effective is to make sure that the message conveyed matches your audience’s interests. If people don’t understand what your signs are trying to convey, then they will have no idea what you're advertising, which defeats the purpose.
For example, if you are an apparel company, you need to make sure that your signs have something to do with apparel so people will know what you're advertising and be drawn in by it. If your signs are too small or too large for people to see from a distance, then they won't be able to understand them either. That's why it's important for advertisers before purchasing their illuminated signs to test them out in order to get a feel for how they'll be used on-site.
Types Of Illuminated Signs
There are many different types of illuminated signs, each with its own unique benefits. Neon signs, for example, are well-known for their bright and eye-catching colours. LED signs, on the other hand, are more energy-efficient and have a longer lifespan. illuminated signs can also be made from a variety of materials, including plastic, metal, and glass. No matter what type of illuminated sign you choose, it's sure to add a touch of style and sophistication to your business. Here are some common types of illuminated signage you can choose from.
Lightbox or Illuminated Cabinet Signs
Lightbox or illuminated cabinet signs are a great way to promote your business to customers on the go. These signs come with lights that illuminate the sign and are designed to be placed on cabinets, counters, and shelves. They can also contain battery-powered LED lights that will automatically light up when someone walks by. This type of sign is perfect for businesses that want their ads displayed in prominent locations near where people live and work.
Front-Lit Letters
Front-lit letters are large, bright, and vivid in colour. They are perfect for sending a message to your audience about the quality of your product or service. These signs create an imposing presence that draws attention to the message you’re trying to send. Front-lit letters are typically used when advertisers want to portray their message as serious and also make use of high-contrast colours and images so they can be noticed more easily.
Reverse-Lit Letters
Reverse-lit letters are illuminated in reverse so the letters appear white when lit from behind and black when lit from the front. The effect gives a sense of depth, making the sign appear three-dimensional.
Front and Back-Lit Letters
Front and back-lit letters are a great way to grab people’s attention. These illuminated signs are highly visible, but they can also be difficult to read if your business isn't physically located in the right spot. With these types of signs, it’s important that you have the right materials on hand. Front and back-lit letters need to be high quality so that they can last through the day and night. It also needs to be easy to install, as well as easy to maintain over time.
Illuminated Logo Boxes
One of the most popular types of illuminated signs is the illuminated emblem or logo box. These boxes are a great way to add a touch of personality to your business while also offering your brand an important focal point. The best part is that these light-up boxes can be customised with your company’s colours, logo, and messaging so that they are fully reflective of your entire branding strategy. As attractive as these logo boxes are, they do bring some drawbacks.
First off, the space necessary for large illuminated signs can sometimes be too much for smaller companies or businesses without the space necessary to support them. Another drawback is that the illumination often requires electrical power which will increase costs and limit their placement in spaces where electricity isn’t available. Finally, people may not always know what you’re advertising because LED lights aren’t always bright enough to clearly identify what it is that you’re selling.
Indoor Display Signs
Indoor display signs are perfect for those who want to advertise their business in a public place. Whether you want to put your brand in the spotlight on a busy street corner or show off your new product line at your retail store, these signs can be displayed anywhere you need them without having to worry about taking up too much space. They’re also great if you have a limited budget and don’t want to spend too much money on the advertising campaign.
What To Consider When Choosing An Illuminated Sign
Choosing the right illuminated signs is not an easy task. There are a lot of factors to consider when buying an illuminated sign, such as size and brand preference. However, there are also other factors that should be considered before making your purchase. Here are some things to consider when buying an illuminated sign:
- What will you use this for? Will it be used around the office or at a trade show?
- How often will you need to change the LED lights? LED lights last between 5-10 years, so be sure to think about how often you will need to replace them and the budget associated with that replacement.
- Is there any way you can incorporate video into your signage? Video adds a new level of interactivity that’s commonly absent from illuminated signs.
- Lastly, what type of branding do you want? If you want your logo on it, then you should go for a more traditional model.
Illuminated signs are a great way to grab attention and draw in customers. They come in all shapes and sizes, so it’s important to know the different types available before you make your purchase. We hope this article has helped you understand the different types of illuminated signs and given you a few ideas for what might work best for your business.
So, whether you’re in the market for a neon sign or LED display, we hope this article has helped illuminate (pun intended) some of your choices. At Big Colours, their team of experts are always here to help with all your illuminated signage needs. If you have any questions about illuminated signage or would like to discuss your options with one of our experts, don’t hesitate to contact them. Thanks for reading!
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