Six Essential Elements Of Glamour Stationery Products

By Author: doris zhang
Total Articles: 76
Comment this article

Glamour stationery products must have six elements, one of which is indispensable. Glamour cannot accept flaws or imperfections. The psychological mechanism by which charisma can trigger attraction is the projection of a latent desire for perfection in people living in an imperfect world. Therefore, style, form, content, aesthetic preferences, etc. will change, and the essence of charm, or the six elements of charm, will remain the same.

1. Exquisite

Refinement is related to the price level of stationery products, but not a straight-line causal relationship. A can of Coca-Cola for 3 yuan, a Gillette Fengyin razor for dozens of yuan, Nike shoes for 800 yuan, a Philips washable razor for 2,000 yuan,whiteboard desktop and an iPhone for 5,000 yuan, more than 10,000 yuan Sony VOIAZ series notebooks, and Rolex watches costing hundreds of thousands of yuan, these industrial products represent exquisite quality.

2. Details

Many people interpret details as meticulous craftsmanship, such as the coloring of Japanese lacquerware ...
... and the complicated etiquette of flower arrangement and tea ceremony. This kind of patient and meticulous craftsmanship is the details, but not the root of the details: the details are not trivial, but an extension based on delicacy, that is, twelve words: the same on the outside, the same inside and outside, without flaws.
Details also mean a good understanding of the product structure. This requires a lot of enthusiasm, and it requires repeated chewing and aftertaste, rather than swallowing it whole. But the truth is, most people don't spend that time. We just want to repeat and want product developers to ask themselves: Are you really spending time on your product? Have you reached the level of sleepless nights? If the answer is no or not sure, you need to know what to do.

3. Style

Products that are exquisite and detailed will definitely present a unique shape and style - in fact, products that are exquisite and detailed have completed 80% of the creative stationery. This style can be called style.
We have said that the highest state of a product is to form a unique style, which constitutes an unrepeatable brand element. But style itself is a cage, which in turn limits the variety and diversification of products, sometimes making the brand "obsolete".

4. Minimalist

Among various styles, minimalism has become the mainstream style of fashion consumer goods, which is directly related to urbanization, material abundance and other living environments. In the vast grasslands where cattle and sheep are seen in the wind and grass, the aesthetic style is still bright and bright, and the patterns are complicated, because what is lacking on the prairie is not monotonous and pure, but lively popularity.
The charming element of minimalism is to remove the redundant, that is, to remove all unnecessary content and forms, retain the most core elements, and form a minimalist beauty in content and a strong memory in perception.
Subtraction is more difficult than addition, because good things are reluctant to give up. Determine the priority, and then make the ideas left by the final filter concise and clear. If people who see the final result can't help but "WOW" it, it means that you have become. Otherwise, you have to work hard along the four dimensions of simplicity, clarity, priority, and final focus.

5. Material

Material is the key element that makes up the charm. Material is actually a combination of touch, smell, feeling and even taste. Materials and their craftsmanship, color, composition, etc., can convey associations of texture, temperature, taste, etc. to customers.

The choice of material must be related to the grade positioning of the product and the aesthetics of customers.

6. Packaging

Another reminder of the packaging. What we mean by packaging is not only the direct packaging of products such as packaging design, labels, outer boxes, etc., but also the protective packaging in the logistics process, as well as the internal fixation to maintain the temperature and position of the product, and the packaging auxiliary materials such as thermal insulation devices. .
The above three types of packaging must be considered together until it is ensured that when the product is delivered to the customer,lock concealment shelf it is in the same state as the product developer opened the packaging in the laboratory.
To emphasize again: the relationship between packaging and products is not the relationship between clothes and the body. Packaging is not only the protection of the product, but a part of the product, just like the skin and the body are inseparable.
If you can't achieve a product with no quality and no shortage of quality, there is no possibility of charm. Charm is not only based on qualified quality, but must be flawless quality. To be respected like Made in Germany and Made in Japan, Chinese products must be respected. In order for products to be respected, quality and humanistic charm are indispensable. Be a true creator, not just a businessman.