6 Ineffective Website Errors

By Author: One to One Design Studios
Total Articles: 9
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A great website not only increases customer satisfaction but also enhances sales and conversion rates. However, there are several website mistakes that designers sometimes make, which may seem minuscule, but can make all the difference to user experience. Remember that it’s vital to select a web design agency in Northampton that has the know-how to provide you with what you need.
Your company website needs to be informative, but it also has to be easy to use and aesthetically pleasing to the eyes. Alongside, of course, the site also has to reflect what you as a brand stand for in the colors, fonts, and other design elements you use. Appropriate buttons should lead your customers to what you want them to see.
There are a few things a customer could want when tapping the link to your website :
to learn more about what your company does, the services it provides, and so on
to assess the benefits of them signing for business with you
to see how well you move with the times based on your webpage
to buy a product from you (if the facility is available on the website), and more
After you ...
... assess what you’d like your customer to avail from your site, look at this list of ineffective website mistakes that can drastically impact your business.
Ineffective Use of Design Elements
The basic design elements include color, fonts, shapes, how you use white spaces, the kinds of textures, and the forms of imagery you use. These elements can significantly affect how your website looks and what image you’d like to display about your company. You need to figure out what you would like your website to accomplish and speak with your digital marketing agency in Northampton to develop the right design.
Using design elements appropriately (even if in a fun, out-of-the-box manner) can make all the difference to your site. A good digital marketing agency in Northampton will help you understand how best to craft your website to your needs.
Complex Navigation Menus
Simplicity is key when it comes to customer satisfaction. You don’t need to have a very difficult or fancy menu on your site that makes it difficult for customers to find what they’re looking for. Disorganized or disjointed navigation menus can immediately put a customer off your site because it can be frustrating.
It’s as simple as creating an organized hierarchy labeled with the correct subheadings and a clear link back to your homepage. An organized, working drop-down, header, or sidebar menu can do wonders for your navigation and customer satisfaction.
Large Text Blocks
Large text blocks are always a bad idea because it is simply too much to read. People come to your site looking for something, so it’s not great to bombard them with long pieces of text on the homepage. An exception would be About Us pages and the like because they’re meant to be explanatory. Make sure to break your pages into anchored parts that break your text up evenly in an easy-to-read manner.
Incomplete / Outdated Webpages
One of the most off-putting things for a customer is to click on a link that doesn’t work, or one that redirects you to a page that is still under construction. When people look for something online and can’t find it in one place, it’s rare to come back and look for it again in the same place. That way, with something as simple as an invalid link, you lose a valuable customer who would’ve probably made a purchase if the website was fully up and running. Make sure to recheck all your links and pages before publishing your website.
Not Shelling Out For An SSL Certificate
You may have seen the warning messages that internet browsers send, saying something like, “Are you sure you’d like to proceed? This site may be dangerous.” That happens when you don’t invest in a Secure Sockets Layer (SSL) certificate and do not get yourself an ‘HTTP’ before your website URL. This ensures an encrypted and safe connection. Most users are likely to abandon their search and go to one of your competitors if a fishy message like that shows up before accessing your website.
Not Integrating Responsive Design
This is one of the most important factors to be considered by your website development company in Northampton: Responsive Website Design. This refers to adapting your website to the dimensions and features of different devices. Because there are so many devices in the world today, this is important to enhance the user experience. Everyone uses the internet on their mobile phones, and mobile web traffic increases in billions yearly. Adapting your website for mobile phones, tablets, and other devices can only positively affect your business.