Cati In Market Research: Time To Use Phone Surveys | Expert Market Research

By Author: Shalabh Mathur
Total Articles: 79
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CATI stands for ‘Computer Assisted Telephone Interviewing’, which acts as market research that completely relies on a computer screen to set up a questionnaire. The interviewer reads these sets of questions before the respondents who answer those questions. AI and automation are becoming usual in most of the verticals. It plays a major role in data collection agencies. Phone survey software or CATI in market research companies are much-needed in the process of research work.

Challenges Faced By Market Researchers

The market research industry is diverse. There are numerous reasons for conducting research. And for market research companies, it’s their client’s requirement. Many organizations have in-house insights that mainly focused on customer satisfaction, growth, etc. Each research company has its own set of challenges. There are few systemic issues in the research industry that CATI may be able to resolve.

Quality- Manual data collection is the toughest job and as the volume of data is increasing, it’s natural to have errors in research data which affects the quality of data. Automated survey technologies like CATI will help to resolve these issues.

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I am Shalabh Mathur currently working in Solugo. I am handling ll operation duties of my company. Our solutions are backed up by authentic and relevant data acquired from our diverse and balanced panel pool, with a special focus on sampling & solutions that help our clients connect with their target audience and collect valuable and sought after data that further helps them devise business strategy and make the right decisions .