With The Arrival Of Facebook, The Way We Do Business Has Changed Forever

By Author: Percy Lawrence
Total Articles: 10
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A few years ago I was working in an office of technical people. I have never been one to use up too much time socializing. Being a site designer, and web developer..all wrapped into one neat package, I tend to have little occasion to spend online, other than working on certain projects.

As weird as it might appear, Facebook was around for quite a while before I knew about it, or even bothered to open an account. I have not been turned into an eager fan or a victim of the newly coined "Facebook Addiction Disorder". I have, nevertheless, been turned into a believer!

Facebook, ushered in a new era of Social media marketing which has taken the world by storm and opened up new-fangled industries and areas of expertise. There are people who have turned simple ideas into mega-million revenue generators, merely through leveraging their web-based marketing and pr approaches on social marketing, SEO plus other, once-ignored, online marketing tactics.

What Facebook did was phenomenal: Online marketing used to be about banners, banners and more banners pasted on top of every available white-space on whichever web page ...
... would accept, but now, Facebook has refined the whole process. Today, you can log into Facebook, choose who you want to reach with your advertising campaign.
By 'who', I mean you can choose the following parameters as restrictions for your marketing campaign:

Age

Gender

City

Town

Country

Interest (such as music, movies, politics etc)
and so much more!

It does not end there however... subsequent to selecting your campaign parameters, Facebook can tell you precisely how many individuals your announcement will reach! Not even Television, radio or printed press can offer such control!

What this means is that all those usual strategies of publicity, where advertisers pretty much just 'threw everything against the wall' and hoped for the best are now headed for the junk pile. With more control, plus superior, more explicit monitoring of response and reaction, advertisers can evaluate far more accurate ROI, or Return On Investment, as it is called. In the very foreseeable future, it may well be that models like Television and Radio advertising will turn to online advertising systems to somehow integrate and merge, or alternatively, die a slow death.

Small businesses that look far beyond tomorrow, have embraced social media marketing (SMM) and are well placed to reap the new benefits and advantages offered.

I am a believer now, and I doubt I will be marketing like I used to before: it's online marketing with social media from now on for me!
3Way Marketing is a South African Website Design company based in Johanessburg, South Africa