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The Top 7 Online Platforms To Promote Your Cme Events | Emedevents
CME, continuing medical education, platforms, Digital Advertising, Twitter, Facebook, Mobile Marketing, conference, healthcare professionals
Continuing Medical Education events are in high demand, due in no small part to the extreme benefits they offer healthcare professionals around the globe. Healthcare is one of the major industries that is moving
rapidly away from strictly traditional classroom settings, with a growing number of currently licensed healthcare professionals preferring either online or blended learning.
There is no shortage of CME providers ready and willing to adapt to this new and flourishing online market, which makes it all the more crucial to plan a successful promotional strategy when advertising your content. A
more effective promotional campaign leads directly to more eyes on your CME activities, which culminates in a worthwhile return on your investments.
The U.S. continuing medical education market is expected to grow at a CAGR of 5.92% during the forecast period.
The first step is choosing the right digital platform for your business's needs. There are many ...
... sites dedicated to hosting and promoting CME content; once you have identified and assessed your ideal target audience, you
can begin researching the best online avenue to reach them.
Listed below are the top 7 online marketing platforms, based on overall user-friendliness and site traffic.
1. Facebook
As a starting point, Facebook has a multitude of free in-site tools that can help you cultivate an audience for your CME activities. One major feature is the ability to form specialized groups based on a central topic; once created, the Facebook algorithm automatically populates relevant searches with a listing for your group.
For example, you can build an active and enthusiastic community by creating a group based on centralized access to valuable medical information. Once it has grown to a level with which you are
comfortable, you can easily incorporate promotional material regarding your upcoming CME events without deviating from the group's core focus.
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