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Great Features Of Marketplace For Sellers And Shoppers
Marketplaces that are Best for Online sellers
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1. Amazon – they continue to evolve that made them the largest ecommerce marketplace in United States. They have 5 million marketplace sellers and over 190 million US shoppers from 2017. The fact that they offer various product very suitable for medium up to large enterprises who wanted to expose their products to millions of customers. They have strict product listing guidelines for they set a standardized product listing that helps drive sales and earn the same level with other prestige Amazon products. Basically, they give sellers a built-in feature and to redirect traffic you have the option to share sponsored product ads, sponsored brand ads and custom store pages.
2. Walmart – they are the largest retailer in the world, and in 2018, they started ecommerce when they launched Walmart.com. It is same with Amazon, wherein it fits medium to large sellers that needs product exposure. They required application process, however once you’re approved you will have access to their 110 million shoppers. They also ...
... offer customer support and safety features and integrates with various service providers to automate as many selling experiences you like.
3. eBay – they first launched in the year 1995 and continues to evolve that they become one of the largest ecommerce retailers in the world. This is best for sellers who sell new and used items open for auction for a higher price. eBay don’t need application for you to used it you just have to sign up for an account and create your listing. eBay is designed to help you run your business as smooth as possible like running a promotion. You can also get insights on product trends and what products are best seller.
4. Etsy – this marketplace caters to shoppers who needs unique products. This very good for small to medium sellers that specializes in handmade or vintage products. Sellers in this marketplace are independent from Etsy brand. When shoppers try to click your brand name, they are redirected to your customer Etsy storefront that helps preserves your brand identity. This is best for those who don’t have separate website and wants to build flexibility to cultivate and nurture loyal customer based.
5. Jet – this is very ideal for sellers that caters specific customer segment. There are 400,000 active monthly users on this site and with 2,400 sellers. This not big unlike the previous marketplace that are mentioned but it has good things you need to know. It can provide more exposure and has a repeat buyer rate of 23% higher compared to Amazon and eBay. They value lower prices over fast delivery and find shoppers can easily find products based on different factors like location which makes it convenient and inexpensive.
Benefits of Selling on Marketplace
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a. Launching is fast – if you need to generate revenue and build your brand you can easily get into marketplace and start uploading our product feed to start selling.
b. It has established programs – most marketplace has programs so even if you’re a new online seller you can quickly navigate on marketing, selling and fulfillment.
c. It has large customer base – because of its built-in audiences of consumers and shop regularly to the sites
Steps for Marketplace Success
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• You need to optimize your product content
• You need to prepare your ads
• You must calculate your profits
• You need to automate your pricing
• You need to diversify your shipping strategy
• You must be ready to expand
• You need to notify customers
Online marketplace is now the new trend for both sellers and shoppers. Beside that is very much easy to add to cart your order, there are options for payment method. It is also convenient that you don’t have to go out and go personally to the store to get your order, with the digital era of online shopping thru marketplaces, you just have to wait at your home until you received your item. For sellers, they got limitless access and used marketplace features to increase their visibility and product exposure.
There are great advantages you can get with marketplace. To learn more just visit our website https://www.markettplace.net
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