How To Generate 250 Effective Business Cards For The Price Of A Caffee Latte

By Author: Ricardo Urgelo
Total Articles: 4762
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Strategies That You Should Know To Make Your Business Card Effective!

A professionally made business card is like a table of contents of a good book. It tells prospective clients what to expect and gives them an idea about a company’s professionalism and efficiency to provide the services that they need. A good business card at a glance will sum up a company’s core values, philosophies and corporate personality. To make an effective business card one must consider originality, simplicity and readability so that it will be unique and will catch the attention of prospective clients.

To make the most inimitable and effective business card one must be keen to details such as the size and shape of the card, color, font size, and company logo. You may say they are just inconsequential matters, but a good businessman knows that it is giving extra attention to seemingly trivial things that will give leverage in business.

Color scheme

In marketing we have what we call the psychology of colors. Colors may send out a message and visual appeal to people and people responds to ...
... them. Knowing this principle will help you get the responses that you want from prospective clients through your business cards. In choosing a color theme know what message you want to send out, consider the kind of business you have, who are the people that you want to reach out to. For example if you are a company that specializes in adult enhancement products or toys I would suggest the color red because it projects sex, passion and excitement. If you want to reach out to impulsive buyers like bored and spoiled rich women why not try red-orange or black and royal blue? However, if you want to reach out to budget shoppers try light blue and pink. If you sell good quality cars for middle class people think like the Volkswagen car companyâ€try bright yellow and orange because the two colors projects happiness and playfulness!

Also if you want to reach out to people with traditional way in seeing life this kind of people responds well to pastel colors. If you want to sell cars to people with high income and who see themselves as sophisticated the colors black and silver will never fail you.

Size and shape

A business card shape can be square, oblong, rectangular, and even circle. In determining the shape and size of your business card it is important that it should be handy and can be kept in a wallet or business card holder easily. In the United Kingdom the standard dimension is 3.346 X 2.165, in the United States it is 3.5 X 2 and in Japan it is 3.582 X 2.165.

Font Size

To be safe and to create an elegant and readable business card do not take risks and just stick to simple font design. Choose a font size that is easy to read and neat to look at. Address and telephone numbers should be typed in smaller font size.

Company logo

A company logo will give a business card a professional business identity. It tells people what are the core values, mission statements and principles of the company. To give a professional look to your business card it is best that the logo will be amalgamated to make a positive impact to clients.

A business card is a great way of advertising your company so have it done professionally because it is worth the investment.
About Author:
Author lives and resides in Florida, USA. Established Author that writes on topics ranging from business cards to business card printers for a huge variety of online publications.