Wipes Market Opportunities And Industry Analysis To 2030: The Insight Partners

By Author: Stephan Burnett
Total Articles: 15
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Wipe is a small moist cloth that is used for cleaning surfaces. Various types of wipes are commercially available such as baby wipes, makeup removal wipes, cooling wipes, perfume wipes, body wipes, medical wipes, general cleaning wipes, pet wipes, intimate wipes, deodorant wipes, and nail polish removal wipes, antibacterial wipes, among others. These wipes are subjected to light rubbing or friction to remove dirt or liquid from the surface. The key advantage of wipes market is convenience. Using wipes is quicker and easier than the alternative of dispensing a liquid and using another cloth or paper towel to clean or remove dust. Wipes serves a number of personal and household purposes.
As the skin of babies is very sensitive, it is necessary to ensure that the baby wipes are not made of toxic ingredients or chemicals. Various chemicals such as formaldehyde-releasing chemicals, preservatives, penetration enhancers, fragrance mixes, parabens, triclosan, propylene glycol, sodium lauryl sulfate (SLS)/sodium laureth sulfate (SLES), polyethylene glycol (PEG), methylisothiazolinone (MIT), and iodopropynylbutylcarbamate (IPBC) ...
... are used in baby wipes and facial wipes. Consumers are unaware of all toxic ingredients as these are not listed on the product. These chemicals cause several health issues, and therefore its use in wipes should be avoided. For instance, formaldehyde that is used in wipes is a toxic chemical that is known to cause cancer, damage the central nervous system, and impact reproductive health. It can be absorbed into the body or skin by inhalation or ingestion. Sometimes, the products may not contain formaldehyde as an ingredient but will contain formaldehyde-releasing chemicals. Often baby wipes and facial wipes contain formaldehyde-releasing chemicals as preservatives.
Likewise, triclosan is an antibacterial agent, and it is used as a preservative in wipes. It can easily pass through the skin and disrupt hormone function or cause allergies. Due to rising awareness about the side effect of these chemicals, the demand for wipes produced from natural ingredients has increased over the past few years. The key players in the market are focusing on developing innovative natural products to attract consumers in the market. For instance, in February 2018, Procter & Gamble Co. expanded its footprint in the natural category by launching Pampers Aqua Pure wipes. Aqua Pure wipes include 99% pure water and a touch of premium cotton. Therefore, the demand for natural and chemical-free wipes has surged over the past few years with the growing awareness about the side effects of the chemicals on the skin.

Impact of COVID-19 Pandemic on Wipes Market

COVID-19 outbreak first began in Wuhan (China) during December 2019, and since then it has spread across the globe at a fast pace. China, Italy, Iran, Spain, the Republic of Korea, France, Germany, and the US are among the worst affected countries in terms confirmed cases and reported deaths as of March 2020. The COVID-19 outbreak has affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The overall market breakdown due to COVID-19 is also affecting the growth of the wipes market due to shutting down of factories, obstacle in supply chain, and downturn in world economy.
World Health Organization (WHO) announced that COVID-19, the novel form of a disease caused by the virus SARS-CoV-2, as a global pandemic. In December 2019, the outbreak of coronavirus had spread in China and later turned into pandemic causing thousands of deaths across the world. People infected by COVID-19 initially develop mild respiratory symptoms that may aggravate to severe illnesses, such as pneumonia, leading to breathlessness and ultimately resulting in death. As coronavirus is transmitted through contact with an infected person or via respiratory droplets when an infected person coughs or sneezes, consumers are focusing on personal hygiene and household cleanliness. Surfaces play a significant role in transmitting pathogens. Hence, preventing surfaces from getting contaminated is important. Disinfectant wipes are mainly used in the medical sector, hotels and restaurants, schools, and colleges for disinfecting the surfaces. Thus, disinfectant wipes and sanitizers are used on a large scale as a precautionary measure to fight against the coronavirus. Rising awareness among the consumers in the developed and developing countries about the importance of hygienic products have propelled the demand for wipes globally. Among all five regions, Asia-Pacific wipes market is expected to grow at a highest CAGR during the forecast period. The Asia Pacific region has tremendous potential for the wipes market. Countries such as China and India have a large population base. This leads to a higher demand for wipes in these countries. Countries such as Australia and South Korea are highly concern about personal care and hygiene. These factors further propel the demand for wipes in these countries.The baby wipes segment experiences an increase in sales in these countries due to growth in the infant population in the region. Rapid growth in the number of potential buyers in Asian countries is expected to drive the wipes market in the region.
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