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Common Payment Processing Mistakes
In today's business world, online payment processing is a must. It means that your company can accept credit card payments without difficulty, but it's not always as simple as you might think. In fact, many businesses make critical errors in payment processing, and those errors can be costly in today's business world. Understanding what those mistakes might be is critical to preventing problems in your company. Take a look at some of the mistakes you could be making right now.
Five Key Mistakes
Mistake #1 – Poor Examination of Available Options
The distinctions between payment processing solutions through an online payment gateway are numerous, and knowing exactly what you require from the start is a good way to avoid costly mistakes. There are numerous payment processing solutions available today, and comparing them on equal footing is essential. While many businesses simply look at the overall cost involved, the reality is that if you look closer at the services and benefits each offers, you'll find that there's a lot more to that bottom line cost than you might think, ...
... and if you get stuck in a contract with one that doesn't work for your business, you'll cause more problems in the future.
Mistake #2 – Lacking A Signed Contract In Place Before Auto Billing
Many businesses provide services or products on an auto-billing basis. It's an excellent way to provide your customers with a convenient service that they don't have to renew and to keep customers loyal to your brand for longer than you ever imagined possible. However, auto-billing can be a pain, especially if you don't have your customers sign a contract at the start. Before the first bill arrives, draught simple terms of service agreement. If you don't, you risk receiving a chargeback that you can't reverse, which could lead to future difficulties working with your payment processor.
Mistake #3 – Failure to Watch for Hidden Fees
Additional fees are the last thing your company needs, and in the world of payment processing, they can quickly add up. Hidden fees are more common with payment processors that offer lower rates than you've ever seen, but it also happens with others. Cancellations, withdrawals, and batch processing are all frequently subject to additional fees. However, the volume of business you do may have an impact on your fees.
However, how you process a customer's credit card can have an impact on your fees. Lower fees are available for swiped transactions, which you may not have been aware of when you first signed up for the service. Knowing exactly how much you might pay with each payment processor you consider can help you avoid unpleasant surprises at the end of the month when you're doing your books.
Mistake #4 – Avoiding the Right Fraud Solution
If your company is one of the 28%, finding the right solution to fraud is critical, and this often starts with online payment processing. Take the time to put in place a strong fraud-reduction program. Keep your customer contact information up to date and your data encrypted. Allow only those employees who truly need access to private financial information, and see if your payment processor can help you with additional fraud protection that will keep your business (and your customers) safe.
Mistake #5 – Settling for a Payment Processor That Doesn’t Work For You
Assume you're going out to eat tonight. Would you accept a restaurant that you don't like? You probably wouldn't, so why would you choose a payment processor for your business that doesn't appear to be a good fit? Because there are so many options, settling for what's easy now may end up costing you more in the long run. Instead, select a certified payment processing company that appears to be a good fit for all of your transactions this year.
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