Top 5 Tips By Our Digital Marketers You Should Follow To Leverage Your Website's Search Engine Rankings

By Author: alanwatson
Total Articles: 34
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Today, Billions of people use the internet. It has become an inseparable part of our life. We google it out whenever and whatever we want. Google is a search engine that facilitates the search we are looking for. For example, on Google, many websites give us information for a single topic. But, have you ever thought about how they are ranked on the Google search engine? The answer lies in SEO. Search Engine Optimization is the process that one uses to improve their website’s ranking on the Search Engine Result Page (SERP). Digital Marketing Agency can help you get a better ranking on SERP. In addition, it will help you to increase your site’s visibility for relevant searches by using some of the tools and techniques. They focus on things like image optimization, mobile optimization, and many more.

If you want your website to climb the ladder, have a look at some of the tips to improve your website’s ranking.

Tips for leveraging your website’s search engine ranking

Mobile optimization
Mobile phone users are on the rise. ...
... So, if you want your website to be ranked on top, make sure that your website is easy to use on mobile phones.
You should make your website more mobile-friendly to attract customers. Ensure that your web designer adds features to make your website work adequately accessible on mobile phones.
For this, mobile-friendly updates by Google can help, and you can also use Google’s free mobile-friendly test and optimize accordingly.

Quality content
Quality should overcome the quantity of your content. Therefore, it will attract users to your websites.
Now, what ensures the quality of your content? The answer lies in EAT principle of Google. EAT is an acronym for Expertise, authoritativeness, and trustworthiness. If a website has these, it makes it quality content.
To deliver the best result to the users, Google uses its Algorithm. Like, For Google Panda is one algorithm that ranks websites based on their quality.
So, ensure that your website has quality content, which will increase your ranking on the search engine.

Using right keywords
Keywords play an essential role to generate traffic to your website. This is because it is through these keywords that users can find you.
For this, you can use third-party tools like Ahrefs and Moz to determine how optimized your article is for a particular keyword. You can leverage keyword tools in your favor to attract traffic to your website.
Moreover, make sure that you give a relevant title to your topic. Tite plays a vital role in making the overall picture of your website.
You can also use semantic keywords linked to the primary keywords to improve your ranking.

Image optimization
The first impression of your website can be made good by using images related to your topic.
When used in a relevant context, images can make your content more informative in an attractive way. For example, use colorful images with an excellent background to make the webpage more presentable.
Make sure that you use high-quality, relevant images and a label for your image file.
A well-optimized image makes your web page look more attractive and understandable. Also, your webpage can be shown on image carousels on search engines.

Build quality links
For this, get backlinks from relevant and authoritative web pages.
Social media platforms can be leveraged for this purpose. Promote your content regularly on social media and use them to reach out to your targeted audience.
Also, make sure to check broken links. Sometimes, links from other sites pointing to your site do not work, and thus the visitor gets a 404 error. This way, you can lose out to a potential customer. So, more working backlinks will ensure more traffic to your website.

Many SEO companies in India offer the service to make your website appear on the first page of the search engine. These search engine optimization companies ensure that your website is presentable with quality content. In addition, they use SEO tools to leverage your website’s search engine rankings.

Conclusion
Digital marketing can be a boom for your business if you know how to leverage its benefits. First, it can open up your business to a large mass of people. By following specific tips, you can ensure that your webpage appears at the top of the search engine.

For such techniques, CoreSwipe Technology can help you to leverage the benefits. They make sure that your webpage is designed in a way that will generate traffic to your site. Moreover, you can spend more time on other aspects of your business when you assign them this responsibility.