Best Tips For App Store Optimization For Your Mobile Application

By Author: alanwatson
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Do you have a mobile app for your business, but you are having a hard time and no one is downloading your mobile app. Is attracting users to your mobile app a big struggle for you? If the answer to these above statements is yes then App store optimization would be the answer we recommend as a digital marketing guru.

App Store Optimization has its own benefits just like search engine optimization but the rules and strategies for both services are very different.

Before jumping right into the tips for App store optimization, let us shall discuss a tad about what all this fuss about App store optimization is:

App Store Optimization (ASO)

There are two major App stores, namely, Apple’s App Store for iOS devices and Google Play Store for Android devices. To leverage the benefits of these platforms, it's essential to use App Store Optimization Services. ASO is a process of improving your App's ranking on these App Stores. And to succeed in this goal, you need to know what factors impact it. ASO Services include elements like optimization ...
... of your App’s title, subtitle, description, choosing the right keywords, and many more. By using the proper ASO process, you can improve your App's ranking, which will lead to an increase in your App’s revenue. If you want to stand out in a crowded App market, you must take steps to improve your ASO, especially for mobile users, as they are on a steady rise. Here are some ways which can help you in better App Store Optimization.

App Store Optimization Tips

Here are some tips to improve your ASO to allow your app to climb the ladder and market your App effectively.

Title and Description

We, humans, tend to judge something just by the first impression. So, the title plays a vital role in making the overall picture of your Application. Therefore, the title should be as specific as possible to be displayed on the App browse screen.
For example, if your App is related to Yoga, make sure that your title symbolizes yoga and not Exercise as a whole. Also, after you choose your title, just have a look at similar apps. If other applications have the same name, ensure that you change your App’s name.
The description also needs to be looked at. You should include as many relevant keywords as possible, and it should be specific. Talking about the same app about Yoga, you should tell the viewers what will be there, whether you are offering paid yoga classes or yoga poses for good health. Make sure that after some initial description, you add a “read more” option. Give a detailed picture about your App thereon.

Relevant keywords

Using the right keywords for your App is one of the most challenging tasks. But, if done efficiently, it can attract many potential users.
Using keywords unrelated to your App can make you cost your ranking.
If the App is about Yoga, describe the benefits users will get by using your App. this will attract the user, thus eliminating your competitors.
Pinpoint the keywords your customer is searching for.
Use icons and screenshots

Using icons and Screenshots related to your App can give you an edge in the Appstore.
Use an icon that can attract your users, like using different colors can help. Also, ensure that your icon uses soothing colors if you want to stand out.
We, as users, look at the screenshots for a more comprehensive understanding of the App. While using screenshots, make sure that they depict the qualities and features of your app creatively.
Using colorful templates can also help to attract users. Include visual features to please your viewers aesthetically.

Video

Users are attracted more by pictures and videos. Therefore, using a short video featuring the quality of your application can attract users and add creativity to your presentation.
Listening and watching surpass reading as an attraction.
Give a brief description of the benefits one can get while using your app. Also, make sure that the video should be creative and use animation, colorful background, and simplicity.

Drive traffic to your site

Sometimes, your app has good potential to satisfy the need of users, but they are not able to find your App. This issue can the addressed by promoting your App on other platforms like search engines.
So, you can have an SEO-optimized website that will redirect viewers directly to your App, increasing traffic to your site.
Another method could be to use paid App advertising to drive traffic to your App.

Encourage positive reviews

We, as users, also look at the reviews given by other users of the App to make our decision to download the App.
Positive ratings and reviews have a significant impact on your ASO. This is because they impact future downloads, and downloads, in turn, impact your ranking.
It can be done by proving the relevant content on your App as stated in your App description and requesting your users to leave feedback on the App stores. Even if some users are not satisfied with any of the features, they look forward to solving their queries and commenting on the App store.

Analyze and optimize

After featuring all the elements mentioned above, analyze and evaluate from time to time. Then, get reviews from the users and improve your App's content accordingly.
This can help you in many ways as you will satisfy your existing users and be able to attract new ones.

CoreSwipe Technologies will help you with all these ASO services. Your App needs assistance to climb the ladder, and they will provide this assistance. Starting from the keywords selection, title, and description part, adding value to your application and every other assistance will be provided by CoreSwipe Technologies.

The last words

App Store Optimization can help your Application leverage the best results possible. With technology taking its space in every field at an incredible pace, ASO can help your App to stand out in the crowd. This will increase your user base, and you will generate good revenue. In addition, ASO services can be considered if you want a good lead in the marketplace.