Top 6 Shopify Apps For Checkout Optimization

By Author: Maulik Shah
Total Articles: 73
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Shopify store owners are always looking to optimize their checkout experience for customers to reduce card abandonment and improve customer experience.

It can be difficult to find plugins that will help you improve the experience exactly as you want. You can also think of Shopify application development but it can be time consuming and costly.

For now, to make it a little easier for you, we have listed a few apps that will surely help you improve your customers' checkout experience. Let us discuss them one by one.

One Click Checkout

As the name suggests, this app allows shoppers to checkout in the single click. This app adds the buy now button right below the add to cart button. So, whenever customers choose the buy now button over add to cart then they will be directly redirected to the checkout page. 

The other thing to do is set a buy now pop-up when the customer hits the add to cart button. The button’s animation can be of your choice. You can customize it in different styles with eye catchy animations.

Terms and Condition Checkbox

We cannot stop unforeseen issues from ...
... happening. Therefore, apart from the bunch of Shopify checkout apps, it is a must to have a terms and condition checkbox. It would not stop your customers from filing claims against you but it can help protect your business.

Once the customers tick the checkbox then only the checkout page will open. You can also add a pop up of terms and conditions for buyers to read, rather than directly moving them to the next page.

Up-selling and Cross-selling 

Here are some techniques that businesses can use to increase their sales. Let us understand them one by one.

Unlock Strategy: In this technique, the customer will be allowed to unlock the discounts based on the amount of purchase. For example, unlock 10% off after 50$ and 20% off after 100$. The customers will be able to see their progress on a bar and they will also be able to see how much is left to complete it.

Tiered Pricing: You can show your customers how much they will save if they buy a few more things. This strategy can be named as buy more save more.

Upsell: You can suggest customers the frequently bought together section below the checkout button.

Buy Me

This app will surely help you improve your customer checkout experience, thus increasing conversion rate and  decreasing cart abandonment. Let’s see how.

Quick buy: With this quick buy icon, the customer will be able to add to cart and checkout instantly on a non-product page.

Preview cart: You can showcase the selected items at the bottom right corner of the screen. This will allow your customers to visualize what all products they have added to the cart.

Shareable links: You can allow your customers to share the products to their friends and family on social media platforms. This will work as a free promotion for your business.

Cancellation

Giving the customers freedom to cancel the order before it gets delivered will save your time spent behind shipping the product and thus will improve customer experience.

Order Cancellation: After the customers selects to cancel the order, a confirmation pop up will appear. As soon as they confirm, the order will be canceled. And the auto refund process will initiate.

Cancelation reason: You can customize the question list to ask your customer why they have canceled the product. This will help you understand the customer's point of view regarding order cancellation.

Refill the cart: So whenever the customer cancels the order, the product will automatically go to the cart. So if they canceled the order because of ordering the wrong size or filling wrong shipping address, it is easier for them to reorder it.

Time limit: You can set a time limit by when the customers can cancel the order. This way you will save time behind packing and shipping the product. 

Gift Wrapping

This is one simple thing you can add at the checkout page. It is a gift wrapping option. This can work as a way of making extra money or you can do it for free and gain an edge over competitors. You can also allow customers to add some text messages with the gift wrap. Add character limit and give font style options. This will make gifting easier for customers.

Wrapping Up

Finding the right apps for your store can be daunting. The apps we mentioned are such that it will definitely help your store in some way. If you need some more changes to it, you can always consider  Shopify custom app development. This way you will have a smoother checkout process to ensure reduction in cart abandonment ratio.

Maulik Shah is the Founder and CEO of AppJetty, a fast growing software add-on store selling extensions and plugins for various technologies, including Odoo themes and odoo apps Magento 1 extensions and Magento 2 extensions. Maulik is a tech enthusiast and writes about the various aspects of ecommerce technology.