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What Makes A Good Florist?

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By Author: Mark Stjean
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Flowers send a powerful message for a variety of occasions. People have given flowers for any occasion from weddings to birthdays, get well soon or just to brighten a day. The purveyors of these intimate gifts are florists. There are online florists, and those who sell flowers locally, some with specific areas of expertise and others with a wide knowledge. Choosing one can be an overwhelming task, so here are a few guidelines to make the process a bit easier to tell a good florist from an average florist.

Before you choose a florist, ask yourself what occasion you need flowers for? If the flowers are to be delivered cross country or even just out of town, online florists specialize in these occasions. Choosing an online florist is a bit easier than brick and mortar with so many places that review other websites these days. Reviews can be read carefully, giving a strong understanding of the regular business practices of the florist. They generally have a freephone number to call for more information as well. Customer service is a very high priority to these florists, as they cannot be there face to face, and the quality ...
... of the flowers is taken on faith.

If you are a more tactile person, perhaps you are interested in buying flowers locally. Perhaps this is a major occasion purchase, such as a wedding. Many people, when making a large purchase, still like to talk to a friendly face. Local brick and mortar florists specialize in being personal. A good florist will ask for pictures and details about the occasion. In the case of a wedding for instance, what corsage will the bride wear, what color are the bridesmaid dresses, etc. A good florist will also ask for pictures of where the wedding will be held, and what decorations will be there.

If the florist is really worth their salt, they will present several ideas on flowers for any occasion. The florist should present options, not sell you on their personal favorite idea, making the experience of choosing flowers a choice not an argument. Good florists will explain the costs of flowers as well, understanding most people do not understand the costs of floral arrangements for special occasions and work within your budget.

Remember to choose the florist you like best, one who works well with you. The occasion is ultimately yours and not matter the advice friends or family give. It is your occasion to celebrate.

Anabel Owen is a freelance writer based in the UK. She writes for several websites including florists Leeds, Wedding Photographer Leeds and Accountants Leeds

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