Importance And Ways Of Optimising Your Website

By Author: Liam Mackie
Total Articles: 311
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Anything you do to drive traffic to your website is only as good as the website itself. Your website should be optimised in a way that allows your business to stand out and make the best impression on potential customers.
 
Websites need to be optimised for search engines, users, and devices. This means it should be written in a clear and simple way that gives answers to the user’s queries. This also means that it should be mobile-friendly, secure, fast, and easy to use.
 
Search engine optimisation from a Central Coast company will help you gain more customers, keep those customers coming back for more, and lead to more sales and revenue for your company. Still not convinced? Here are some reasons why you should optimise your website:
 
1 - It makes it easy for customers to find you
If a customer is already looking for one of your products but can't find it on your website, they're going to go with someone else. Your website should be user-friendly and easy ...
... to navigate so that when a customer lands there, they can easily find what they are looking for.
 
2 - It makes you look professional
A professional-looking website that runs smoothly gives the impression that your entire business operates the same way. If your site isn't up-to-date or visitors have trouble navigating it, they will think that's how things work on the inside too. In other words, if your site doesn't look good, why should anyone trust you with their money?
 
What are the advantages of optimisation?
The majority of users don’t bother scrolling past the first page of results. So, if your website is on the second or third page of Google’s search engine results pages (SERPs), you are unlikely to get any traffic from Google. Search engine optimisation in Central Coast makes it more likely that your site will appear on the first page of search results. This can increase your website traffic and potentially help you make more money if you sell products or services through your site.
 
How to optimise a website easily?

Use media queries in your CSS to load the right image size for different screen sizes
Size images appropriately for your content
Reduce the number of elements on each page and remove unnecessary whitespace
Compress files and combine them together when possible (this includes combining JS/CSS files)
Minimise all HTML, CSS, and JS files by removing unnecessary characters like spaces or comments that don't add any value but take up valuable bandwidth.

About the Author: This contribution has been made by Liam Mackie who has written a number of articles on Search Engine Optimisation Central Coast and provides fruitful information.