4 Common Seo Issues That Can Hurt Your Rankings

By Author: Niveditha Jain
Total Articles: 27
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Search engine optimization (SEO) is an essential part of any website owner’s marketing strategy. It’s one of the best ways to drive traffic to your site and help you achieve the rankings you deserve on search engines like Google and Bing. However, there are several mistakes that business owners make with these tactics that end up hurting their rankings instead of helping them out. According to a digital marketing agency in Bay Area, these are the four common SEO issues that could prevent your site from ranking at the top.

Bad Quality Content:

Quantity over quality is not a winning strategy. Creating one low-quality piece of content that is posted across multiple channels will do nothing for your site. And in fact, it could hurt your rankings due to Google’s penalties. Be sure to create high-quality content that is 100% unique and relevant to your audience. You could hire a digital marketing agency in Bay Area that can help produce relevant content for your business.

Keyword Stuffing:

Keyword stuffing is when you include a high number of search terms on your page in an attempt to trick Google’s ...
... algorithm into pushing your page up in ranking. On-page content is a top factor in determining a website’s search rank, so keyword stuffing makes sense from an SEO perspective. Unfortunately, it also gives away that you don’t have anything worthwhile to say. And if Google catches you keyword stuffing, it can hurt your site rankings rather than help them.

Poor Site Speed and Mobile Usability:

Google has made it clear that they want to prioritize high-quality, mobile-friendly sites in their search rankings. Google’s Mobile Friendly Update requires webpages to meet a set of criteria regarding speed and usability on mobile devices, so that they can rank higher in search results. Make sure to optimize your web design Bay Area, so that your site is fast and usable on any device. Google’s own PageSpeed tool can help you find where things need improving.

Buying Backlinks:

Buying backlinks is a common tactic used by black hat search engine optimizers to increase rankings. While it’s possible to rank better with these tactics, it won’t last long. That’s because you will receive a Google penalty that can drop your website rank for an extended period of time. Hire professional SEO Walnut Creek CA experts who will create and execute the right SEO strategy to help meet your goals.

SEO can be hard, especially when you are doing it on your own. Knowing where to focus your efforts to get the best results can be even more confusing. Hiring a reliable digital marketing agency is your best bet, so that you could get the expected results sooner.