Which Kind Of Business Anyhow Needs To Have A Mobile App And Why?

By Author: Dev Prajapati
Total Articles: 7
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We now live in a digital age, an era that is surrounded by a plethora of electronic gadgets such as computing devices, smartphones, Bluetooth appliances and machines. These strings of gizmos have changed the ways of human lives. This is especially true for computers and handheld devices. Although every country has different smartphone ownership statistics, on average, 6.5 out of 10 people across the globe have one. It is also an open secret that the growing popularity of mobile phones is because of apps. These small programs have redefined social and essential habits. No wonder then the number of mobile app users is growing at an exponential rate.

Businesses have realized the power of these software programs and their impact on sales and future goals. However, the question is which kind of business anyhow needs to have a mobile app. The answer is really quite simple.

Almost all the domains!

The second question that this article address is why. The following salient features or benefits offer those reasons/insights.

Best Digital Services Tool

As mentioned above, the world now rides on a digital ...
... horse and therefore offering digital service to customers not only makes sense from a competition point of view, it also doubles up as a perfect marketing tool. Every good mobile application development agency will vouch for it. A mobile app offers a bouquet of creative and innovative features that allow users to connect with businesses with just a few taps on the screen. Today, a smartphone user can quickly order, pre-book or chat with the business representative, sidelining email and other time-consuming avenues.

Improved Sales & Bottom Line

Businesses can use the top-of-the-line app to offer discount coupons and loyalty programs, special prices, or information about exclusive presale for devoted customers through push notifications. These value-added services translate into improved engagement and higher customer satisfaction/retention.

A mobile app can be programmed to target certain customers with a particular product/offer or service through their previous purchase history which any experienced mobile application development company will accomplish seamlessly. This customized service can boost customers’ confidence, ego and thereby translate into increased sales.

Quick Resolution & Communication

Emails and call center interactions are typically time-consuming and today a digital customer is programmed for quick decisions. Customers expect immediate answers to their queries, whether it is about a product a customer is interested in or the delivery period, or simply its availability in a particular geography. A business mobile app allows businesses to provide call facilities right from the phone. Chatbots and callback features reduce downtime and speed up resolution. Mobile application technology is evolving rapidly. Businesses having an existing app can quickly imbibe the changes and enhance the communication feature further.

Versatile & Trusted Marketing Tool

Businesses should consider an app as an important & versatile marketing tool, and make sure to connect with only the best mobile application development company. Apart from the above-mentioned benefits, a mobile application customizes the user’s app home screen, offering products and services of his interest. Simple push notifications about these new launches can trigger interest and a subsequent sale. The user may also add it to the wish list or in the cart. Businesses can then send “Cart” reminders or inform the concerned customer about "Price" reduction etc. This intimate and personal engagement can enhance loyalty and brand appreciation in the long run.

Mobile App is a Brand Creator

Over a period of time, a mobile app for business doesn’t just remain a digital asset it becomes a part of the user and the person’s smart device. The logo, color scheme, the products/services synonymous with the brand is embedded into the mind of the concerned user. What does this mean for an organization - unparalleled brand loyalty, recollection and establishment? Even the app icon on the phone screen turns into a brand agent, reminding, coercing with its subtle design and colors. Studies have shown that many times customers shop out of boredom and the trigger in most cases is the luring app icon.

Fantastic Social Media Integration

One of the hidden gems or shinning features of any mobile business app is its seamless integration with social media platforms. The question is how does this integration help organizations? The answer is really simple. App users do not need to migrate or shuffle to a different app, page or website to share, like or comment.

Any interesting product, blog, or new launch can be easily shared and thereby enhancing the visibility of that particular product or service. With more than 3.5 billion people having social media accounts, it is gold mine of ready-made customers waiting to be exploited commercially. Today, a person may not visit an ecommerce site or open an app regularly, but the same doesn’t apply to social media platforms. With an average spending time of more than 2 hours imagine the scope of visibility and engagement.

Productivity Apps or Apps for ecommerce Business

On the other hand, an app which is developed to enhance efficiency and productivity is also an integral tool of any organization. Such apps allow workers to collaborate, exchange and even accomplish quick chat with just a few taps on the screen. Organizations with large employee base are perfect candidates for process flow and productivity apps. It forms one of the core tools of any team.