Why Web Design And Social Media Are Vital For Brands

By Author: T-shomedia
Total Articles: 26
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As any web designer will tell you, a brand’s activity on various social media platforms coupled with the way in which the website has been designed, form an integral part of its online presence. Resulting in increased reach and serving as a direct line of communication between the brand and its customers, effective incorporation of all popular social media platforms into a brand, is quite literally, vital. But why? Let’s take a closer look:

First impressions really do count
A brand’s website and its social media presence are two of the first things many users will take notice of, so it pays to make certain that both, make a meaningful impact. Neglect first impressions and users will simply forget about your site and your brand.

Getting ranked highly, matters
Interactive and engaging social media posts coupled with effective utilisation of your site’s web design, will help to enhance your search ranking, and as the majority of users globally, rely on Google as their primary search engine, getting great Google rankings should be a top priority.

Increase ...
... your reach wherever possible
While the big, recognised and established brands can easily market and sell their products via websites and social media, it isn’t so easy for younger, smaller brands. However, it’s worth putting the effort in to creating a solid social media presence and user-friendly website, so that your brand can enjoy the same success as global brands, and increase its reach.

Keeping your customers updated is important
Since today’s modern customers make a lot of their purchases based upon reviews and feedback on various websites, it can make a significant difference if you’re able to communicate with them about your products and services through your website, and social media platforms.

Encourage communication
Having a marketing-oriented approach to selling your brand is guaranteed to help you gain customers and make sales, but the way in which brands communicate with their customers nowadays has changed a lot over the past couple of decades. Today, telephone calls and door-to-door surveys have been replaced with online questionnaires, polls, and surveys, but these are only ever going to be effective with an engaging online presence and website.

Provide outstanding customer support
The customer is king, and when they’ve got a query or a problem with your brand, or one of your products or services, they deserve to get a swift and satisfactory response. With a slick website that has answers to all your queries and a social media account that allows for instant messaging, you can take customer support to a whole new level.

Get value for money
Social media advertising is a hugely cost-effective way to market a brand, and with ads on Facebook or Instagram costing a lot less than traditional marketing forums, you can also reach a much wider audience. Make your website engaging and innovating too so that once a customer finds your brand, you can be sure they’ll be impressed with their new discovery.

To give your brand the very best chance of success, focus on creating an engaging, user-friendly website, and put effort into maintaining a fresh and relevant presence on social media. When this is done right, the sky really is the limit!

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