The Foundations Of Social Media For Business Owners

By Author: eWomen Network
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Social Media is here to stay, and the reality is that a social media presence is no longer optional for businesses, it’s mandatory. Consumers are now more likely to visit a business’s Facebook page before visiting their website, and if you’re not in the game, you’ll be seen as (at best) behind the times, or (at worst) illegitimate. The good news is that there are tons of social media courses and seminars to familiarize you with how to leverage your social media presence. But depending on when you hopped on the social media train (or how long you’ve avoided it), even the learning tools can be intimidating if you don’t know the basics. You can’t learn to read without learning your ABCs, so if you’re someone who has previously listened to experts on social media strategy, but found yourself saying “Wait, what is a reel? What is a hashtag? Why are their different kinds of pages?” We’re hear to help. Here are the ABCs of social media:

Let's take a look at the most common platforms:

Facebook
Instagram
Pinterest
Twitter
LinkedIn
Best advice for someone who is ...
... a social media novice?

Don’t jump in all at once. If you’re managing and building your social media on your own, pick ONE platform (probably best to start with Facebook or Instagram). Learn that platform, give yourself time to get comfortable, learn, engage, and when you feel good about it and it’s a part of your regular workflow with ease, add another. At the start, it’s better to have one STRONG, well thought out presence than four flimsy and disjointed accounts.

BONUS! Your Social Media Glossary:

Personal Profile: A personal profile is about YOU. While many people use their personal pages to promote their businesses as well, personal profiles are where people post about their lives, families, pets, etc.

Business Page: A designated business page is about your business, not (necessarily) you as a person. This is where you promote your business hours, contact info, calls to action, services, new promotions, etc. Facebook and LinkedIn have completely separate templates for Personal vs. Business pages. With other platforms, it’s the name and content that shows the differentiation.

Post: This is most-commonly used for Facebook and Instagram posts that are not stories or reels.

Stories: Are usually in the moment posts that shares your day with users. They last for 24 hours and disappear afterward. Stories are used on Instagram and Facebook.

Reels: Short-form video content used on Instagram and Facebook. Facebook reels are 30 seconds or less. Instagram reels are 60 seconds or less.

Pins: Are essentially bookmarks that people use to save the content they’re curating on Pinterest.

Tweet: A post on Twitter. Also used as a verb when interacting with other Twitter users.

Facebook Group: A feature on Facebook that allows you to have a private community focused on any subject.

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