Best Seo Practices To Improve Organic Traffic

By Author: Anoop Krishnan
Total Articles: 55
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As a business owner, you want to improve your website's visibility to improve sales and revenue. Seventy-five percent of users only look at the first page of Search Engine Results Pages (SERPs). This means that anyone searching online will need to find you on the first page to boost your visibility, authority, and trustworthiness in your industry.

Not appearing on the first page makes it harder for your audience to find your business, using one of your competitors instead. To increase your website traffic and attract a wider audience, you will want to focus on Search Engine Optimisation (SEO).

You don't want to attract any traffic, you want quality traffic, which means sales qualified leads who are specifically looking for a product or service you provide. Creating the right content to address your audience's needs is an imperative part of SEO.

Even though there are numerous technical ways to improve SEO, you want to drive the right quality traffic, which means you need to be honest and provide information on the products and services you provide. Trust is imperative and you need to be transparent and build ...
... trust with your audience, answering their questions and providing them with valuable information.

Five important topics improve sales, while they may appear obvious, most companies are not cover this information in their content creation. People searching online are looking at costs and pricing, they are looking for fixes for problems, whether a product or service, along with comparisons, how your product compares to others.

The audience also wants to know what the best solution is. Answering these five topics improves honesty and trust, which can help improve search rankings and increase organic traffic to your website. It is important to understand your user's intent and apply the right content creation that helps them get answers to their questions, while you build your presence, trust, and reliability.

Develop your content to cover keywords or key phrases that your audience is using when searching for products or services you supply. The keyword can be your planning tool to help you develop quality content that will provide value to your searchers.

You will also want strong meta descriptions. Meta description tags are the block of text that shows after the title of the content in SERPs. This explains what information the article provides. Always ensure all images are optimized. Your pages need to load quickly and your images must be small enough to not slow down the page loading speed.

Remember Google does include the user's experience in their search ranking algorithm and if your page takes too long to load, your competitor's pages with faster load times may get ahead of you in the SERPs, something you want to avoid.

Ensure you include some internal links where appropriate. Links should direct users to relevant content. Google crawls every page, linking with intention and keeping the search in mind, which means you could find an increase in ranking. All internal links must be relevant to the content you are publishing on your website. Internal links help users find out more information or direct them to a similar product, for their consideration, making your site navigation easy and enjoyable.

Make sure your site is user-friendly for those using a desktop computer to those using a mobile device. Google's algorithm, known as “Mobilegeddon” improves the ranking of websites that have embraced mobile, creating a website that is fast loading and provides easy to read information no matter what device you are using to access the internet.

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