Advantages Of Digital Marketing

By Author: Saira Banu
Total Articles: 86
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The Internet is a very important part of our life in this digital age. The mass adoption of the internet in everyday life is one of the biggest events that has affected the world of marketing over the last few decades. The average time spent in front of the screen by People is about 5.4 hours in a day, in a world with100 million users of social media regularly. Surfing the internet for information and buying has become the norm of the present generation. People’s outlook on different products is influenced by social- media, every industry is trying to take advantage of the present trend. Therefore digital marketing is the need of the hour. Digital marketing is promoting products over any sort of electronic media. In the beginning, we would read the day-to-day news in the newspaper, now we have smart-phones we have tablets everything is revolving around online activity, the traditional marketing platforms are disappearing replacing it with digital marketing, which has taken over the industry. Gone are the days when marketing was done by physical means, newspaper, radio, and Television. Digital marketing can improve one’s ...
... business multi-fold by utilizing this attitude of people. The advantages are so many which is unimaginable. Digital marketing agency or digital platforms like a mobile, laptop, tablets from which the websites, social media, Google search, blogs, videos one can use to promote their business or brand and thus increase the reach of the product to the right customer and increase its sale which is the main role of digital marketing Digital marketing has been evolving over the years. Digital marketing is the fancy new buzz that is used in recent days. Why do you need digital marketing? It encompasses all marketing efforts that promote your product or brand using electronic media. Digital Marketing has a lot of options, it is always related to the strategies associated with it and you can also get creative and experiment with every little aspect of the marketing campaign but when it is compared with traditional marketing this is impossible. The tasks that you can complete online cannot be done with traditional marketing. The traditional marketing methods are printing ads, phone communication also physical marketing. Digital marketing is known as data-driven marketing and operates over the digital platform that is the internet for the introduction and promotion of various goods and services. The digital marketing industry is at its peak -It is highly flexible….you don’t need a particular place, you can be in the office or home…all u need is have a device that is connected to the internet and one is sorted -It is extremely easy-accessing the digital media – High engagement -High job opportunities -The result generation is very easy and immediate when compared to traditional methods The advantages of digital marketing are enormous The benefit of digital marketing services is immense be it an app development company or a service provider the advantages are, Low cost: The biggest financial burden any business has to bear is the cost of marketing and advertisement. Advertising on digital platforms is way cheaper than the traditional ways. They create a great impact at a low cost. Easy to measure: With a digital campaign you can know immediately how an ad is performing, compared to traditional methods where you have to wait weeks or months to evaluate the credibility of a campaign. It allows users to track the performance of their emails; they can know how many were delivered, how many were read and learn all about their conversion rates. Easy to adjust: Knowing how the ad has performed one can get a fair idea as to how to proceed. For ads that are performing well, more can be invested just by a click, and the non-performing ads can be removed or can be adjusted accordingly with ease. When your ads not working as expected one has a scope to improve it. Traditional marketing is more rigid and there is a lot of paperwork, subscribers will still have to wait even if a campaign is not performing as hoped. Brand development: In a newspaper, you can have only a column or page but in digital platforms, you can have a whole website itself. Building a brand and reputation can be done on digital platforms with a well-developed website, and blogs that feature useful articles and on social media. You can build a consistent image of your company. Easy to share: Sharing capabilities allow campaigns and articles to be shared with multiple followers. It can improve sales tremendously. Digital marketing is non –intrusive: The digital advertising one can choose whether they want to see or not, unlike traditional marketing. You can choose to ignore an e-mail or opt-out of social media discussions on a particular page. Social networking sites keep an eye on what you are interested in and it will show only the things you are interested in. Digital marketing does not annoy people and is not intrusive other than a few annoying pop-up ads. Precise targeting: The interested audience can be precisely targeted. Targetted marketing can be done by ads presented to the customers depending on their preferences or their initial action. Social media platforms usually have a very intelligent algorithm that studies and gathers user preferences. Such specific ad campaigns are shown only to users with a specific liking. This helps to increase the possibility of sales as well as cuts down on the cost of marketing. Segmentation: Customer segregation is often done which helps improve sales. Segmentation is that the process during which large customer groups are further made into smaller groups. E-mail marketing solutions, allows the business to send emails to a specific group or to only certain regions or residents of given areas who will be the only ones who will be getting the e-mail. Greater engagement: Constant engagement with the customers in this highly competitive business world is extremely important. As there are numerous options customers change if they are not satisfied. Good marketing allows businesses to remain competitive and relevant by engaging with customers through different digital media channels. Customers’ questions are answered by these platforms, reducing misconceptions, and even generating sales. This can be achieved via regular useful blog posts, newsletters, shows, promotions, and special offers. A credible reputation is very essential to enhance one’s business. Global: The planet has become a global village. Digitization has made this possible. Digital marketing allows ad campaigns to be visible in any part of the earth, this provides small start-ups companies the opportunity to be known globally. Innogenx is a leading Digital Marketing Agency in India offering 360° concepts to varied clients across e-Commerce, health sector, Technology, Finance, Travel, Hospitality, and more. Innogenx is a great team of specialists when it comes to performance marketing with its creative and strategic approach. We are led by technology, strategy, design, content, and most significantly our clients. We understand our clients and deliver the most effective services tailored to promise you optimum growth of your business, we provide solutions for social media marketing, video marketing, and influencer marketing. Want to make your brand known on social media, our marketing team knows how to do it. Grow your business with innogenx. For more information, Visit us at www.innogenx.in Call:9901972889 Follow us on Facebook LinkedIn Twitter