Tips For Successfully Naming Your Brand

By Author: Frank Jozef
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Naming a brand is an incredibly important decision that takes time, energy and money. It is essential for brand success, so there are steps that should be taken before choosing a brand name for your business or product(s).

Don't bore your customers to death with your name.
This should go without saying, a boring name will be forgotten and customers won’t be compelled to engage with your business because of it.

Your brand name should be simple and memorable; having a name that is interesting, fun or upbeat could help you attract customers who are looking for brand names that aren’t dull.

Naming context is important, how does it fit in?
Does the brand as a whole give off a certain feel? Is it mood, attitude, or environment-based? All of these things should be considered when choosing your brand name because they could help better define how the name fits within the context of the market. For example, you may need the name to be unique from all other brands, or in some instances have similarities so it feels familiar to audiences.

Keep your name simple
Where possible it's ...
... best to keep brand names simple and memorable. This is because you want people to be able to remember it easily without having to think about it. If the brand name is too long or complicated, then your audience is less likely to be able to recall it even when prompted.

Check how your name sounds
When naming you are wanting to create a brand that looks good, but you want to make sure it also sounds good. Tongue twisters or odd-sounding letter combinations can be difficult to sound out. If the name is difficult people may be less likely to mention it to their friends. This will prevent brand awareness.

Target an appropriate age group
When developing brand names for young audiences, keep in mind that they’re at a stage where they find brand names confusing and difficult to read. Naming should meet the capabilities of the audience you are connecting with, be this children or people with intellectual disabilities.

Don’t be obscure when naming your startup brand
Brand names that your audience may not understand can be frustrating to consumers. Naming conventions exist in every industry, consider language and terminology that may be understood.

A professional can help with your naming

If you are struggling with naming seek help from professionals. Brand naming specialists can not only create names but help determine what is the best market fit. Brand naming agencies exist that specialise in brand naming, brand strategy and business marketing.

A brand strategy can also help with your brand naming by considering brand personality, brand voice, brand attributes and brand positioning. These components can help determine how your brand wants to be perceived by potential customers or consumers.

Costs to engage a brand naming agency will vary depending on capabilities, it pays to shop around to establish budgets. Request examples of agency work as well as testimonials from their clients.

Use an Ai name generator
Although you may want to engage a naming agency to assist with your brand name creation, you can also use an Ai brand name generator.

Check out several brand name generators and they all have their own unique spin on brand name creation Brand name generators offer a wide variety of choices that can be further edited to your specifications.

Choosing a brand name with an Ai brand name generator can save you money and still provide several brand names to choose from. Every name counts!

Get a URL that works
When shortlisting a range of name options ensure you are also checking the domain name availability. Because your website is an important part of your marketing it's critical that you have a domain name that matches your brand name. It doesn't necessarily need to be a .com domain either, if it's not available consider other alternatives such as .co or .biz.

Check linguistics
Remember that words have different meanings in different languages, make sure you check the meaning of words to make sure your brand name hasn't been accidentally 'borrowed' or misunderstood.

The use of a brand name that has another meaning other than the one intended can be not only embarrassing but costly.

Can your legally protect your name?
Engage a trademark lawyer to protect your IP and brand name. By legally protecting your brand name or brand logo by copyrighting makes sure that no one else may use a similar name or logo.

Legally protecting your brand name may be expensive , but it's worth the investment to ensure that no one else can use your brand name or brand logo.

Keep your focus on the intended audience.
Your brand doesn't need to appeal to everyone, however, if your brand appeals to too few people it can be detrimental to your business. If you've developed a brand strategy before naming it will profile in detail your audience. This audience profile should be used to keep your focus on the audience. It's easy to get distracted with 'cool' or on-trend names, however, if this doesn't connect with your audience you are set up to fail.

Interviewing your brand's intended audience can be a great way to get insight into what they might respond well too. Any research that you can do with ultimately add value to the brand and provide some insight into what may or may not work.

With your target audience, make sure your name connects.
You've gone through all the trouble of shortlisting a range of naming options and you are almost certain you have a favourite, but how do you really know? By testing your names with your target audience you will gather important feedback that will ensure the probability of brand success.

When testing the names with your target audience be careful to not lead or influence feedback. Also, look at how people respond to the naming options and not just what they say.

Conclusion
Choosing the right brand name is essential for businesses. It can be the difference between success and failure. A good brand name should be easy to remember, unique, and representative of your company’s values. If you’re struggling to come up with a good name or need help registering a trademark, consider working with a brand agency to help guide the process. We recommend Brand Agency - Blunt Agency https://www.bluntagency.com/