Different Types Of Seo

By Author: saisha
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SEO- search Engine optimization is one of the most common words one comes across when they search for digital marketing. No doubt SEO marketing is one of the most important in digital marketing. But the problem is most people aren’t very much familiar with SEO marketing and its types. When one searches for SEO marketing, most of the websites show the benefits of SEO or the SEO marketing strategies. If you think I am going in that direction too, well then let me tell you I am not. It’s time we leave the SEO marketing strategies behind and discuss the types of SEO. It’s important to know the syllabus before studying… right? Search Engine optimization what does it means?

SEO is the basis of visibility and organic traffic. It is a way of increasing your rankings on different search engines. Thus is one of the most effective digital marketing strategies. There are four main types of SEO marketing and all the types hold prime importance.

The four SEO are:

On page SEO
Off page SEO
Technical SEO
Local SEO
1.On-page SEO — basically focuses on optimizing those parts of your page which ...
... are under your control. This works on what your site is about. To further break it down, on-page SEO ranks you according to the content or on-page factors. It includes keywords, body copy, headers, titles, descriptions, images, and more.

2. Off page SEO - Off-page SEO focuses on increasing the authority of your page or domain, through content and backlinks. This works on how popular your site is. In simple words, off-page SEO ranks your site according to how popular and authoritative your site is amongst the people.

3. Technical SEO - There is a tool called page speed insights that helps you to analyze your page speed on both mobile and laptop. It suggests problems and how to recover them, which makes your rankings go higher.

4. Local SEO - Local SEO means the geographical focus is on a specific area and not on a nation. It means to focus on your community and promote your online presence in a specific area.

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Different Types of SEO - Digi Leap