App Store Optimization: Do You Really Need It For Improving Your Sales & Traffic?

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An effective App Store Optimization strategy can be the difference between a successful app and one that falls flat on its face. But what does App Store Optimization really entail? How can you best determine which keywords to use? What factors contribute to your app’s organic rankings, and how can you improve them? In this post, we’ll help you answer all of these questions and more as we dive into the ways in which App Store Optimization benefits every aspect of your business — from your search rankings to your user retention rate, and everything
in between.

1) Allows you to track your app's position
The biggest reason why any app store optimization campaign is worth doing, in general, is because you can use it to track your app's position. This means that when someone searches for something in your niche or in a related area, you'll have a better idea of whether or not they'll be seeing your results. At that point, you'll have a good sense of how popular your app is and what its potential might be. If you aren't using an SEO ...
... strategy yet, it's time to start—as soon as possible.

2) Helps you achieve better ranking

App store optimization services, or ASO, involves a variety of techniques designed to help you achieve better ranking in app stores. That way, you can ensure that you’re seen by as many people as possible—and that those who do see your app have a good impression of it from day one. Not only will users be more likely to download and use your app if they have a positive first impression—but they’ll also tell their friends about it, creating a snowball effect for growth and exposure. And once users install your app, ASO can make sure they keep using it regularly.

3) Improves organic downloads
If you’re not investing in app store optimization, then at least know that it improves organic downloads. Again, when users do a search in Google Play or iTunes and see your app near or at #1, there’s a good chance they’ll click on your listing and download your app. That said, don’t expect too much here. You won’t go from 0–100 overnight; if anything, take comfort in small gains and celebrate them! For example, maybe you go from 100 downloads per day to 120—that’s still progress!

4) Boosts marketing campaign success
Making sure your app store optimization (ASO) is on point boosts your chances of a marketing campaign's success. Many startups think of ASO as a fad, but it's a worthwhile investment. An effective ASO strategy can help you gain more visibility and grow your user base by increasing downloads and boosting revenue. There are plenty of reasons why an entrepreneur should consider ASO when building a mobile application. In fact, with its many benefits, there's no reason not to use it if you're making a mobile application for an entrepreneurial idea or startup. It might be difficult, but with time and effort you'll find yourself rewarded in ways big and small from selecting apps for their SEO value. Here are 10 solid reasons why your next app should have stellar search engine optimization

5) Prevents app crashes and errors

App store optimization services are crucial for developers. The more downloads an app gets, but less crashes and errors it has, resulting in more users who will download future updates of your app. You can prevent these problems by optimizing your app’s listing within search engines like Google and Apple’s App Store. To do so, create a keyword-rich title, include keywords in your description and tweak metadata tags like category and subcategory. The more likely users are to find you, the better chance you have of getting them to download your app!

6) Maximizes user engagement
More than half of app downloads come from Google Play and Apple’s App Store, so ASO is an effective way for you to maximize user engagement. By optimizing your app store listing so that it can be easily found by your target audience, you increase your chances of more users downloading your app. This helps keep users coming back for more and drives higher levels of engagement with your brand. It also ensures they’re sharing their experiences with others, which is one of the most powerful tools at your disposal when it comes to spreading awareness about new products or services.

7) Increases revenues and profits
If you want more revenues and profits from your apps, you’ll need a strategy for increasing downloads. ASO can help increase your app store visibility and drive installs. It works because people search on Google before they download an app; if they can’t find your app, it’s unlikely they will download it. Use ASO techniques to improve your mobile presence and watch that business grow! Improves SEO: While not exactly the same thing as SEO, ASO is about getting noticed in mobile search results. If you’re looking for more organic traffic without having to pay for it (and we all are), then think about trying an app store optimization strategy.

8) Makes your app easy to find on Google Play Store
App store optimization can dramatically reduce how much time and money you spend on marketing. Instead of searching for potential customers yourself, let SEO do it for you. With search engine optimization, your app will automatically appear in front of users who are looking for products like yours. Best of all, you don’t have to spend a single dollar promoting your app with SEO; if users want it, they’ll find it! App store optimization has been proven effective at reducing cost and increasing revenue. Case in point: according to CNET, the average daily ROI [for SEO] is $250 per day and $1 million in annual revenue per title.

9) Offers peace of mind during development process
Developing a native iOS or Android app can be an expensive undertaking. What’s more, if your users are unhappy with your app, it could result in poor reviews on app stores—which may further prevent customers from using it. App store optimization can help you avoid all of these problems by boosting organic downloads and removing costs that would have otherwise been used for advertising or marketing campaigns. For example, if 1,000 people download your app each day after it launches but only 200 download it after two weeks due to poor rankings, then you wasted $6,500 on ads when you could have improved rankings organically for just $100 per month.

10) Saves time and money
App store optimization is a cost-effective way of marketing your app, as you only pay when people click on your ad and download your app. In addition, optimizing for App Store search engines allows you to change keywords and metadata so your app will show up in search results if users are looking for something similar to what you offer. SEO is also more flexible than other forms of advertising because it doesn’t require a long-term commitment or contract; after all, it's hard to predict where new apps will rank. Not only does app store optimization save time and money, but it gives you flexibility with how often you choose to advertise your app.

Conclusion
App store optimization benefits are so numerous, you could almost count them on your fingers. But when you need an app in a hurry, it can be hard to have patience for the long-term benefits of app store optimization services. If that’s you, just know that optimizing your app is likely one of the best investments you’ll make in your business. While you may not see immediate results, in time they will come—and when they do they will be well worth it.