The Difference Between Branding, Creative And Marketing

By Author: Ting Digital UK
Total Articles: 24
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When we talk about these three terms, they can often be used interchangeably. But in reality, creative agency and branding agency are completely different from each other. If you actually want to get to know someone’s expertise about digital marketing, you can ask them to explain these three terms and enough said, you will get to know if they are worth hiring or not. A lot of people think that advertising and marketing even, are quite similar while in fact the scope of these fields is completely different and related to multiple unique job positions.

Branding
In simple words branding gives your organization an official meaning where it helps identify the right image for your product/service and drafts in the brains of your potential and actual customers. A branding agency allows you to add this very layer of there being a narrative, a story, a voice to your brand. Let’s just say branding is related to adding a personality, vibe and much more a standard form of communication to your brand.

Creative
Creative as a word is already pretty self-explanatory, so let’s just skip directly to what a creative ...
... agency can do for your brand. In a nutshell, creative agencies help your brand create value. It is responsible to curate beautiful and unique campaigns, ideas and techniques that are both, out of the box and will definitely benefit your brand by adding the ‘wow’ element to it. When it comes to creativity in terms of marketing and advertising, then creative agencies are the ones that create the visual representation of your brand. The website, packaging, colours, images and even jingles and ads. However, the scope of creative agencies is extremely wide.

Marketing
Now coming to the last and the widest of all terms; marketing. Marketing is simply one of the terms that is misunderstood the most. A lot of people think that marketing is just to create more awareness among people about the brand, like marketing would ever be just as restrictive as that. Even if in the crux, the core, marketing may be just that but in fact it is so much more. From the very placement to the colour of the decision of the store where your product is; everything is marketing.