9 Tips To Doing White Label Wordpress Development The Right Way

By Author: peter
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A lot of entrepreneurs look at white label WordPress development as a way to build their own software without getting too techy, but in reality it’s more than that. It’s also about the way you market your product, build your brand, and make sure you’re giving your customers exactly what they need with the right combination of features and support. When you do white label WordPress development the right way, you can offer your customers better software overall and increase the overall value of your business. Here are 9 tips to make sure that happens when you do white label WordPress development.

1) Know Your Audience
When it comes to doing white label development for clients, it’s important that you know your audience. Are you targeting e-commerce stores? Are you creating custom themes for business owners? Startups? It’s crucial that you understand who will be using your theme and what their needs are. With knowing how your potential clients think, you can properly cater to them with a reliable product that they will enjoy having.

2) Hire White Label Developers
The biggest mistake that businesses ...
... make when doing white label development is trying to do it all in-house. It’s tempting because there are always development tasks you have to take care of, so it seems logical to try and handle everything yourself. But having a developer on staff isn’t actually economical. You will likely spend more money by hiring someone part-time or full-time than if you simply contracted with a freelancer who specializes in what you need done. The other benefit is that you aren’t competing for resources with your core business. You can find somebody who has much more experience in coding than your developers do, leaving everyone happier in the long run

3) Build Trust Through Transparency
Honesty is key in establishing trust with clients. What they want most is someone who has their best interests at heart—someone who will deliver what they’ve promised. That doesn’t mean giving your entire business plan away, but it does mean you should be upfront about what your goals are and how much a project will cost them. Clients don’t always want to know every detail upfront, but, as things progress, they will want to have a better understanding of what to expect. Make sure you clearly explain timeframes and responsibilities throughout the process so there are no surprises when it comes time for them to hand over a check.

4) Create Sustainability
In white label development, your brand's reputation is on the line when you sell a website built on someone else's platform. Make sure you're creating a stable, well-developed site that can be easily maintained in order to create a sustainable relationship with your customers. In order for white label sites to succeed, they need ongoing support and maintenance from both their creators and their buyers. A good way to ensure that happens is by having clearly defined expectations of each party upfront and following through with them after you've collected payment. If your customer isn't clear about what they're getting, then you need to get clear about what their expectations are and how you'll measure success moving forward so everyone's on board.

5) Know How to Work with Clients
In order to do white label WordPress development, you’ll need a solid grasp of how clients think. Some might want a personal relationship with their developer, while others will opt for complete anonymity. The former is easier, as it allows you to interact with clients directly and coach them along as they build their site. However, it’s not always a good fit—some clients prefer a more hands-off approach.

6) Create Systems and Processes
It can be tempting for web developers (and service providers in general) to take on every new client request as a one-off project. But if you want to do white label WordPress development well, you need systems and processes. This is an area where your clients want you to act like an agency, but they don't want to pay like one. If you can find ways to make it easier on yourself (think automation), not only will your client be happier with your results—you'll have time and resources leftover for more work!

7) Source Professional Help When Needed
White label development, and doing it right, is hard. It’s hard because you’re essentially taking someone else’s code and using it as your own; then adding on new functionality that makes your site unique. You need a strong knowledge of PHP and CSS, as well as familiarity with WooCommerce (or another ecommerce platform) if you want to do white label development right. That’s not to say you can’t learn as you go; we often write about developers we feel comfortable recommending—but even these can make mistakes.

8) Understand That There Are No Bad Clients
White-label development is a fantastic way for web developers and designers to build their client base. The premise is simple: by branding your client's work as your own, you're able to sell it at a premium price. However, like with most things in life, there are good clients and bad clients; make sure you know how to spot them and how (or if) you should approach white-labeling their websites. To give you an idea of what we're talking about here, we've listed our top tips for doing white label WordPress development right.

9) Deliver Exceptional Customer Service
As a white label developer, you’re not just providing a product or service. You’re creating customer loyalty through an exceptional experience. Offering tools for direct communication, offering private support forums, and incentivizing referrals are great ways to keep customers coming back again and again. They also create opportunities for you to build relationships with your clients. Just remember that white label isn’t limited to software development - it applies across many industries including web design, social media marketing, SEO, copywriting, and more! Showing your clients that they matter will go a long way towards increasing their satisfaction with your brand while also building trust between you two.

Conclusion
White labeling your work can have a lot of benefits for you as a web developer. You’ll be able to command higher fees, take on less work, and build more valuable relationships with larger clients. However, doing
white label WordPress development right is not easy, especially if you’re not already established.