Top 5 Reasons Why Seo Is The Best Form Of Advertising

By Author: Anoop Krishnan
Total Articles: 55
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SEO (Search Engine Optimisation) has become one of the most effective marketing strategies, but there are still many questions business owners have, making them unaware of the importance and why it is the best form of advertising in today’s digital world.

Search engine optimisation is one of the most effective marketing strategies because it is so effective. It can take a few months before you start seeing the results of your SEO campaign, but it is worth the wait. The strategy and campaign are focused on improving a website and the brand's online presence, both on the page and off the page, improving rankings in search engines, such as Google, Bing, and Yahoo.

When your site climbs the ladder in SERPs (Search Engine Results Page's), the site gets more clicks from potential clients. The more clicks you have, the more people see your website, boosting brand visibility, while ensuring they find the products and/or services they are looking for.

On the page, SEO changes you can make to your website to help it improve in ranking. Google considers several website factors such as the implementation of keywords, ...
... the creation of high quality and valuable content, and the speed of the page, along with how easy it is to navigate. Off-page SEO, on the other hand, is strategies that don't take place on your actual website but does improve your ranking. This includes link building, social media marketing, and content publishing, to name a few.

SEO can change your business for the better, it is an effective marking technique, helping you drive quality traffic to your website and increase revenue. It works for any industry and business of every size.

The first reason why SEO is the best form of advertising in today's market is that thousands of people use Google to search for information products and services, every single second and every day. When you think there are sixty-seven thousand searches taking place on Google at any given second. When implementing SEO into your marketing strategy, you are marketing your business to thousands of people.

When using SEO to market your brand online, you are making yourself visible to a wide audience, giving you the chance to attract those that are interested in what you offer, increasing conversion rates. Conversion rates are the number of website visitors that turn into customers. Without SEO your site will probably never reach your target audience, which won't result in good revenue.

Another reason why SEO is the best form of advertising is that PPC or Pay Per Click Advertising is usually ignored. While some paid adverts can advertise your business, eighty percent of those searching online ignore paid ads on the results page, going straight to the organic results. This means that through an effective SEO campaign, you stand a better chance of attracting potential clients using organic search results. This means showing on the first page of results. This is not an easy task and it takes knowledge and time, but it is well worth it in the long run.

The third reason why SEO is the best form of advertising is that sixty-one percent of businesses are making search engine optimisation a priority. With such a high percentage, your business will fall behind in search results, unless you embrace SEO and keep your site and content updated and current, based on the changing regulations set out by the top search engines.

Reason number four for why SEO is the best form of advertising is that it helps to boost conversion rates. Traditional advertising has a 1.7% conversion rate, whereas SEO has a 14.6% conversion rate.

The final reason is that by using local SEO, you can attract local customers and put yourself on an even playing field with larger competitors. After users do a local business search, more than eighty percent of them will visit the business within twenty-four hours.

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