Personalize Your Print Marketing Through Variable Data Printing

By Author: Alex Smith
Total Articles: 15
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In the current media environment, the brands compete fiercely for customer attention. Certainly, breaking through all of the channels and ways can be a challenging task. Thus, when it relates to print advertising, variable data printing (VDP) succeeds.

People are considerably more likely to respond to and connect with conversations that are personally important to them. Variable Data Printing allows you to adapt messages by integrating digital printing's cost-effective, brief features with details from your client portal.

Is it effective? Yes, absolutely! According to Epsilon Research, 88% of the United States's marketing professionals who used customization saw success in response rates.

So, let's help you with your tailored VDP.

The Initial Steps

Variable data printing allows you to tailor promotional materials by changing certain portions of content using a base design.

First, create an online template for the item. This is something where a great marketing ...
... fulfillment provider can assist you with.
Then, assess which sections of the theme would need modification. This comprises font styles, sizes, headings, blocks of copy, images, and other visuals.
Lastly, generate pre-approved content and pick suitable pictures to tweak the item for guaranteeing your brand equity and narrative stay on track.

Ways to Apply Variable Data Printing

Variable Data Printing can help you bring up a whole new world of personalization. You can do it by:

Including names, contact details, and images of sales professionals to static leaflets or postcards to utilize as mailers or freebies.
Updating offers and suggestions depending on purchase history or conversations.
Identifying customer loyalty with vouchers and service rebates.
Populating seminar assessment forms by including the event's schedule, location, and instructor. Or spreading perk enrollment kits with essential employee information.
Customizing birthday, vacation, or thank you postcards with receivers' identities, plus the name and image of their support or customer representative.

Looking at Various Options

The options are limitless. You can think up about your narrative!

To improve the attraction of your variable data printing items, you can do the following:

Use tailored images. For instance, choose visuals that evoke a sense of place and invite recipients to participate in the event. Response rates for mailings with relevant photos can be twice higher than for regular direct mail.
Incorporate links to online media. Although individuals of all ages trust print advertisements far beyond internet ads, many consumers prefer to react to offers on the internet. Make it easy for them by adding URLs or QR codes that bring them to your homepage, shopping site, or the particular deal you're promoting. Also, don't miss providing links to your brand's social media websites.

Variable data printing can be a powerful promotional tool. However, it can be so if your contents get to your intended recipients in a prompt and cost-effective approach. That's why working with a top-tier sales material fulfillment business like Spectra is beneficial.

Spectra can provide a complete solution for your print materials, spanning from design to delivery. It also offers resources and solutions to boost advertising efficiency to increase your sales. So, contact Spectra to know more about personalized variable data printing and other fulfillment services.