How You Can Get Users To Rate And Review Your App?

By Author: Praggya Pandey
Total Articles: 2
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A bad review is like baking a cake with all the best ingredients and having someone sit on it. - Danielle Steele (an American best-selling author)

Apps ratings and reviews work in exactly the same way. App development involves multiple processes including app designing, coding, testing, and deployment for which you can select the best possible app development practice to make it a success. However, one bad review can ruin everything. Bad reviews are nothing short of a nightmare for app owners.

35% of the company's customers leave after reading negative reviews. - Fan and Fuel (a digital strategy agency)

Ratings and reviews are important for a brand to serve as a cornerstone of improvement. Being a vital element to the success and profitability of an app, reviews, and ratings can be the strongest asset as well as the biggest liability for a brand. Therefore, app owners must be very careful about the reviews they get from customers.

How can ratings and reviews benefit your business?

- Drives purchase.
- Impact App Store Rank.
- Improves brand visibility and reputation.
- The ...
... app contributes to branding.
- Build customer confidence in your brand.
- Expands brand reach.
- The customer contributes to the decision-making.
- Improves brand revenue.
- Give customers a channel to communicate with the brand.

Now that we've laid the foundation for why reviews are important to a business/brand, let's introduce you to some effective ways to improve and increase your iOS and Android app ratings and reviews.

5 Smart Ways to Increase and Improve Mobile App Reviews -

1. Ask your users for app ratings and reviews
If you don't ask, you'll never get reviews, especially positive ones. Users have a tendency to share their negative reviews more often than positive reviews. So, if you want your app to rank better on the App Store, you should try to get reviews from users.

Ed Batista, a contributor at HarvardBiz, says that as a leader, you shouldn't sit back waiting for feedback to come automatically. If you want it to take root in the culture, you have to explicitly ask for it.

However, be careful when asking for a review. Choose the right time for your review window to pop up on the user's device screen. Always ask the user for reviews when he is most likely to be satisfied with the app, for which you should keep an eye on his actions. For example, if the user has been using the app continuously for some time now, or has completed a level or something, this may be the most favorable time to ask for a review.

2. Respond to Your Customer Reviews
As well as taking reviews from customers, you must also be proactive in responding to them. It not only boosts users' ratings by an average of +0.7 stars according to Google, makes them feel respected and respected, but also makes a good impression on first-timers.

Therefore, you should address the reviews of your customers. If you can't answer them all, be sure to address the low-rated reviews. Once you have fixed their problem and released an update, don't forget to inform them about the same. That way customers feel they've been listened to, so they take the time to review apps in the future.

If you want to address all reviews, however, you don't have time for that, you can automate the responses. Contact competent mobile app development companies who can help you. You can provide content for the responses you want to automate. Draft content that is concise and understandable. Also, make sure your response is respectful and has a friendly tone.

3. Simplify the Review Process
Imagine you're in the middle of working on an app, and a pop-up appears asking you to go to the App Store and give your review. Would you ever leave your job and do this? None of the users like to do it, so the app is left without review.

If you don't want this to happen to your app, it's better to simplify your app review process. Instead of specifically asking users to leave reviews on the App Store, you can enable them to do so from the app itself.

Include the in-app review hints feature in your app. With this, the user can give you stars or can give a review by staying in the app. If they want to give a detailed review then they can go to App Store.

4. Let your users share experiences through direct communication
Along with asking users to rate the app, you can ask them to share their real experiences with you. Instead of linking them to the 3 usual options- 'Rate now', 'Remind me later and 'No thanks', you can include an option to "send feedback".

The "Send Feedback" option works like a two-way messaging window through which users can chat with you and raise their concerns. Once you have successfully addressed this, you can ask them to review your app. This gives you a better understanding of the customer experience, which helps you serve them better. To implement this feature in your app, you can integrate the Helpshift SDK within the application.

5. Organize a Contest or Event
You can host a contest or event on various forums to collect reviews from users. Competition helps you connect with your customers in the long run and also builds social proof of your brand. And the best part is that users enjoy it, as they find it interesting and also meet like-minded people.

There are many websites and platforms that allow you to do this, for example, Touch Arcade - a website that provides you with a section where you can run contests to collect customer reviews for your application. To entice users to participate in the contest, you can offer the winner various gifts or a certain amount.

You can also host events related to topics related to your users, which helps them in some way. Users find these types of events and conferences very useful and hence participate in them. Post-event you can ask them to review your app as they are more compliant to review your app at this time.

'Solve problems like — an Engineer' — A team member of great developers who is passionate to work on every technology. A perspective to talk about New Ideas, Agile Developing, and Future Technology. Karan is working at Ace Infoway as a Full-Stack Developer and is a little bit interested in Content Marketing & Media Publishing.