Various Business Models Of Mobile Event Apps And Their Distinct Offerings!

By Author: Ash Rakars
Total Articles: 308
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Mobile event apps are becoming universally acclaimed as the most viable solution for the successful planning and execution of events. Here are the top reasons for its popularity.

A single enterprise branded event app solution serves the foundation for all events conducted by the brand without the need for separate apps for various events.
It improves the quality of meetings, strengthens communication, and engages the audience effectively.
Once the attendees download the app, they can utilize its social media tools and integrated networking for interaction as well as relationship building before, during, or after the event.
Branded mobile apps enable extending the lifespan of a specific event through content sharing and networking all year round.
Corporate mobile apps keep attendees updated with real-time targeted resources and information.
Branded event apps open up sponsorship opportunities and new revenue streams.
Events apps allow organizers to comprehend ...
... the reactions of participants during an event and the attendee expectation from future events.

Today, there exists a wide variety of event planning app types, and each type suits a specific niche of event planning and management like trade shows, conferences, corporate gatherings/meetings, entertainment/university events, and many more. Hence, organizers must choose the right kind of event app that complements their event requirements.
This post provides comprehensive insights into event apps. A thorough reading will help you to decide which type of event app solution is best suited for your purpose.
What is a Mobile Event App?
A mobile event app refers to a software solution installed on a mobile device like a smartphone, smartwatch, or tablet. This software is employed to build a customized mobile event app for planning and conducting a physical event and serves without the need for complex coding. With the template-based application programs, event organizers can select the design and functionalities as per their choice and customize the content based on their requirements. Event apps belonging to the mobile category offer a no-code WYSIWYG/drag-and-drop interface that allows the development of event-specific applications without coding.
Such an app is a necessary tool for all the stakeholders like exhibitors, attendees, speakers, sponsors, team members, and sales representatives. A branded event app contains all the prerequisites needed by attendees like attendee information, exhibitor information, maps, schedules, speaker bios, etc.
The Must-have Offerings of a Perfect Event App
 Essential Features:

General info and information/maps of the venue/facility
Event registration
Contact details and attendee list
Sessions, speakers, and an interactive floor plan
Exhibitor Catalog, surveys, and slide sharing
Newsfeed and Social Media Integration

Features: Communication and Customization

Personal agenda, messaging/inbox, and push notifications
Profile creation and check-in options and QR code scanner
Favorites, people around me, my notes, and activity feed

Features: Interaction and Engagement

Session rating, live polls, and voting
User accounts and roles
The option of asking a question
Matchmaking, sharing of photos, and gamification
Event analytics and tracking
Event marketing

Features: Monetization Strategies

Premium content and sponsored push notifications
Premium listings and banner ads
Capturing and generation of leads

Key Categories of Event Apps: Additional Features
Now, take a look at the additional features that need to be included for each of these events categories!
Apps for Corporate Meetings
These apps should be personalized based on the requirements of the company. For instance, apps for small-scale meetings should possess easy-going features with many screens that include functionalities like registration forms, schedule, address of the venue, location-related maps, etc. For large-scale meetings, additional features like subscription forms for gathering contacts or feedback form/chatbots for collecting opinions regarding a specific report are recommended.
Apps for Conference/Business Gatherings
Such apps cater to business events/occasions such as workshops, conferences, profile meetups, etc. The timeline for these events is usually a couple of hours or even a few consecutive days. Besides the key functionalities such as location maps and schedules, such apps need add-ons like a request for a particular report, the disposition of auditorium locations for helping the visitors to navigate, and so on.
Apps for Festivals, Exhibitions, Sports Championships, and Local Events
Apps belonging to this category needs features like booking a table, buying a ticket, etc. For Sports Championship apps you may add a calendar displaying match schedule and other crucial information, stats on different teams/clubs, broadcast of matches in real-time, and the option to view past matches that are present in the records.
Coming to local events, like bar/restaurant/mall performances, a party, etc. the geo-location feature is a must-have apart from the aforesaid functionalities.
Prominent Event Apps: Comparison
Let’s compare the offering of some prominent event apps!
Eventmobi
Eventmobi offers an end-to-end platform for event management that includes all necessities required for building engaging event experiences for online as well as in-person events.
Offerings:

A storehouse of virtual event information including all-inclusive general info and even FAQs to provide effortless access to attendees
Support and training for the staff conducting an event – paid onsite support or complementary remote services.
A sample event for would-be event planners/organizers so that they can peruse/experience the platform on the Eventmobi website before investing in it.

Teem
This app is specifically designed for handling space management, reducing the friction in packed venues, and facilitating networking. It is a perfect pick for events like association or education-based events and conferences. The app enables attendees to speedily and effortlessly find out spaces within the venue where they are supposed to attend the meeting/conference.
Offerings:

A way-locator within a campus or a building to allow visitors to locate the spot quickly
The facility of space management and scheduling through the app so that participants can easily locate and book a meeting room for networking purposes.
The usage of space analytics displaying the spaces that have already been occupied and methods for optimizing this process.

SpotMe
This app leverages cloud technology to provide personalized experiences to each user. It caters to the needs of healthcare/pharmaceutical firms that organize activities pertaining to training, experience-sharing, etc.; business enterprises offering training/development programs via refresher training courses, seminars, etc.; and companies involved in trading operations.
Offerings:

Content in the form of an easily downloadable format and an animated UI/UX
Announced notifications, dynamic maps, and full-fledged event analysis
Support for multiple languages and WCAG 2.0

Eventbase
Eventbase is a smart app that caters to luxury brands and facilitates organizing various kinds of events comfortably and effortlessly. This app is designed for diverse types of events - occasions concerning a company’s internal/external activities such as partner meetings, important conferences, or small-scale events, varying trading events, festivals, premieres, sports events, entertainment events and many more.
Offerings:

A smart recommendation system activated via AI-powered technology that provides a unique and fulfilling experience to participants.
An award-winning UI/UX that is highly customizable
3D-category maps and gamification options like Activity Stream
Round-the-clock access through chatbots enables organizers to keep in touch with the attendees throughout the event

Doubledutch
This app assists in conducting a firm’s internal activities such as generic meetings, corporate parties, promotion courses, etc.; external activities like enhancing brand image and strengthening partnerships through conferences, partnership meetups, professional exhibitions, etc.; or public gatherings like local conferences/exhibitions, academic events, educational training sessions, etc.
Offerings:

An advanced CMS system that enables organizers to manage mobile app content effortlessly
An intuitive UI that elevates the user experience to the next level
An iBeacon from Apple that utilizes location data to deliver highly personalized information to users

Concluding Lines:
Events apps are amazing solutions for content absorption, networking, and audience engagement as they are specifically designed for handling every aspect of event planning and execution. These apps not only improve the management efficiency of event organizers but also elevate the convenience quotient of attendees.
If you are on the lookout for a proficient event app development company, contact Biz4Solutions, a leading software firm providing Event App Development Services in India and U.S.A. for 10+years.