The Best Negotiation Techniques For Buying A New Car

By Author: Kaitlin Miller
Total Articles: 25
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Are you thinking of buying a new car? Do you want a vehicle that is perfect for your family? When you go out to buy a car, there are many options available that can confuse you. However, if you understand the car prices and how the market works, you can save yourself from confusion. Never forget, buying a car of your dream is a game, and you need to play your cards right to win.

The Car Buying Process: Different Prices Involved

To improve your negotiation skills and make them more effective, brush up your knowledge. You must keep track of the different prices associated with car buying.

1. Manufacturer’s Suggested Retail Price

Also known as MSRP, it is the price that the manufacturer recommends the dealers to charge from their customers. This price doesn't include the destination fees, finance charges, insurance fees, etc.

Usually, dealers show MSRP in advertisements to attract potential buyers. However, it is not the same as the "sticker price." Technically, the sticker price also includes the destination fees and other expenses. The sticker price is often called the "total vehicle price.”

2. ...
... Dealer Invoice Price or Dealer Cost

It is the price that the dealer pays to the manufacturer to stock different car models. It is the factory price at which the manufacturer sends the vehicle to the dealer. A buyer needs to be aware of the dealer invoice price to negotiate well. It pays to know the difference between the actual price paid to the manufacturer and the price that the dealer is asking you to pay.

3. The Market Value of the Vehicle

The market value is the price that other buyers are usually paying for that vehicle. The market value lies somewhere between the MSRP and the dealer invoice price. It is calculated based on several factors, including demand, supply, and incentives.

What Points should you consider while negotiating?

1. Set a Benchmark for Negotiations

Buyers don't need to pay MSRP or the sticker price. Instead, they can consider it the ceiling for negotiations. The MSRP sets the benchmark based on which we can decide the final cost of the vehicle. Buyers may not always know the dealer invoice price but they can know the MSRP easily. They can use the MSRP to negotiate, as the dealer's cost will always be lower than the MSRP.

2. Start with a Low Price

While negotiating with the salesperson, quote your price at an amount that is significantly lower than MSRP. It should be close to the actual market value. Keep a close check on online reviews and compare prices to find out the current market value.

Even though you have compared the actual market value and the MSRP, don't avoid finding the dealer's invoice price. While MSRP tells you the manufacturer's price and market value an average overview of the market, knowing the dealer invoice price will provide you with a range to negotiate.

3. Remember there is Dealer's Profit

The dealer's profit is the difference between the dealer's cost of the car and the actual selling price. When buying a new car, negotiate well to ensure that you do not spend more. Remember that the dealers are going to make a profit on their sales. So, shop around and leverage different offers against each other until you get the desired price for buying your vehicle.

4. Choose only Desirable Add-Ons

The final selling price of the vehicle usually differs because buyers opt for different add-ons. For example, if you choose many add-ons, there will be a big difference between MSRP and the selling price. It is because MSRP doesn't include extra accessories or destination costs.

If you are choosing several advanced accessories, the dealer will earn a profit at your expense. So, be clear on what additions you need in your vehicle: chrome wheels, window tinting, all-season floor mats, etc. To avoid spending more, you should cut down on unnecessary accessories.

Do not be in a Hurry!

Don't be in a hurry to make a decision. When looking for your dream car, patience and knowledge will take you far! Take the appropriate time to research your options, gain information about the auto industry, compare different prices, and strive to strike the best negotiation deal. You can get your dream car at the best price and save more if you learn negotiation techniques quickly.

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