Tips On Getting Top Ranks In Google

By Author: autor
Total Articles: 4328
Comment this article

Getting top ranks on Google can only be achieved by following all of the principals and guidelines contained in Google’s Webmaster Guidelines. This constantly updated publication available for free from Google provides any serious website marketer with all of the basic dos and don’ts for optimizing your web site for ranking highly for your targeted keywords.

Before listing some specific tips, let’s first consider some of the basic truths about SEO (Search Engine Optimization).

* It is expensive †you cannot expect to rank highly for competitive keywords without understanding that you will not likely be able to do this yourself. SEO involves many disciplines and processes that no single individual is likely to master and manage with any degree of expertise or efficiency. It is necessary to carefully investigate and interview top SEO Companies who can demonstrate results both for their own website and for the websites for existing / renewing clients. Even if you decide to do SEO in-house, it will still be expensive.
* It takes time †...
... SEO requires patience. The websites that appear on page 1 are not there by accident. They have been doing the right things. You have to do the right things and you will need to do them for the rest of your days on the internet to achieve top rankings and stay there. The competition is huge for keywords / phrases that are in demand (high search volume).

So what are the right things?

Keyword Research
This is the cornerstone of any internet marketing strategy. Text is the source of virtually all searches of course so the keywords / phrases that are actually entered by real people need to be studied and understood. You cannot afford to make a mistake here because it will only negatively affect your SEO efforts. You need to know what your target audience is typing … and I assure you that you don’t know them all.

Onsite Optimization
As the name implies this involves all of the on-page elements that a search engine crawler is interested in. It is important that the information be presented to the crawler the way the search engines want it. This involves:

a) Unique, highly relevant, keyword rich Page Titles and Descriptions

b) Properly implemented Page Titles and Meta Information.

c) W3 Validation

d) Use of Alt Tags for image descriptions

e) Dynamic sitemaps

f) Constant additions of new content (articles, press releases, videos, podcasts, etc)

g) Inter-linking of content within the site

h) Dozens of more elements.

Offsite Optimization
This is ultimately the most important element of SEO because this always involves the promotion of your content towards the generation of highly relevant, naturally occurring Backlinks. Backlinks are one way links originating from someone’s website pointing directly to specific content on your website. Backlinks are the most important factor Google uses to differentiate and ultimately rank based upon relevance. The basic reasoning is this … backlinks represent a vote by someone else in favor of your website. If the backlinks originate from sites with strong Google PageRank or strength, the greater the quality of the Backlink. So, quality AND quantity are important towards generating backlinks.

So how do you get high quality and quantities of Backlinks? CONTENT.

Articles

Write them! Write great articles with great quality. Write meaningful, informative, non-duplicate articles. Matt Cutts of Google calls articles and other effective content as “link bait.” I prefer to explain articles as demonstrations of your expertise and rising authority in the subject matter. It is the quality of the content that ultimately will determine the maximum number of websites that link to your pages.

Press Releases

Your website and your business must not and cannot be a static system. There are developments, announcements … NEWS! Write Press Releases in journalistic style with quotes from key personnel with your business. Get them published through syndication services such as PRWeb for wide distribution. The indexing and the traffic generated all work together for Backlink generation.

Blogging

Create a blog and post daily. It doesn’t have to be great literature. Share a thought, a reaction, and an experience that is somehow relevant. I can, even should be a bit edgy. As with all content, it needs to contain interesting, current or trending topics. Invite and promote comments. All of this activity generates and promotes Backlinks as other sites will want to link to you and feed from you to enhance the content for their visitors.

Audio

Your articles, press release and blogs can be discussed or even read aloud as recorded podcasts. This is valid and valuable. Not everyone likes to read. Some people are better listeners than readers.

Video

Same idea here; many folks are visual so use this medium to provide the visual news and concepts that are relevant.

Indexing

Articles, Podcasts, Blogposts, Audio, Video, Multimedia; ALL content must be properly indexed on your site with an updated sitemap that is sent, preferably automated to all of the search engines so that the web pages get the appropriate credit. Also, you need to index so that the websites that eventually will link to you will have highly relevant material on your site to actually link to … remember, Google rankings are only about one thing … RELEVANCE.

Syndication

All the indexing of new content on your site really only builds the foundation for great backlinking. All of your content needs to be syndicated by offering them to relevant websites to really get your backlinking strategy into high gear. Just as Google indexes your site, so too other websites are indexed including those that will publish your content through your syndication efforts.

All content needs to be “optimized” by including anchor text that targets the one or two keywords that are featured in your content. You need to target just one or two keywords to give the article or other content type the focus needed for targeting important keywords. In other words, the more keywords in your anchor text the less effective it will be for all of those keywords because the content is, in effect, diluted.

Targets for syndication really are based on the type of content. Online publishers like ezinearticles.com are obviously good for articles. As mentioned earlier, PRWeb is excellent for Press Releases (Syndication Fees apply). Audio and Video can be syndicated through familiar sites like ITunes, YouTube, MySpace and many others.

The Social Media including Facebook and Twitter (many dozens more) are great places to syndicate your content through Tweets, posts, RSS (Really Simple Syndication) feeds. There are countless tools and instruction on how to do these things … just Google it!

Social Bookmarking sites such as Digg, StumbleUpon and Delicious serve as great human voting platforms for those online communities. Give your readers of your articles, blogposts etc the further option of adding your great content by adding them to their favorite social bookmarking site.

Social Media and Social Bookmarking sites are great human voting machines and Google is watching this activity very closely. All of these interactions involving your content generate backlinks and remember backlinks are votes for your website.

Get started by writing and recording content. Don’t stop. You will never have too much content. Make it relevant, make it interesting and unique. Syndication is meaningless unless you have a complete and never-ending commitment to content. Don’t have the time? Can’t write? Need help? We are here; just contact us. You can call us at 1-800-736-9618.