Seo: Get Higher Rankings On Google Free Of Charge

By Author: Charles Farrell
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SEO can be a daunting search term to search for on Google. There are so many search results and it's difficult to know where to start. That is why we have created this SEO guide for you! Just like make a great photo, achieve higher results on ranking may be so frustrating. Here, you will find all the information you need about search engine optimization including what it is, how it works, and how to do it yourself. We also provide links that will take you through the process step-by-step!

How Google Works
- Google search is the most popular search engine
- The search result page has two sections: "organic" and "local pack"
- When you search for a query, Google will show results with ads on top
How SEO Works
- Optimizing your website means making it more visible to search engines
- There are certain search engine optimization techniques that will help you rank
- SEO is not just for big companies. Even small businesses can benefit from it.

What is SEO?
Search Engine Optimization, or "SEO" ...
... as it's more commonly known as, brings search traffic to your website. It's the process of making search engines like Google understand what your site is about and show it in search results for specific queries people search on. The more you do SEO, the higher quality pages that answer a user's query will show up at the top of the search result page (SERP) and you won't need to pay for clicks.
- search engine optimization
- SEO
- search engine optimization guide
SEO can be a daunting search term to search for on Google. There are so many search results and it's difficult to know where to start. That is why we have created this SEO guide for you! Here, you will find all the information you need about search engine optimization including what it is, how it works, and how to do it yourself. We also provide links that will take you through the process step-by-step!
Steps to Optimize Your Site
- Make your site mobile friendly: Google favours responsive and dynamic websites
- Add schema markup and review how it appears on search engines in the search console
- Optimize your content: search engines like pages with a great deal of text and images
- Make sure to use the different search engine optimization techniques for each page on your site.
Keyword research
Keywords research must be the first step of every SEO campaign. You need to know which search terms will bring you the most traffic before you invest time and money into SEO. Look for keywords that are relevant, but not too competitive. Using Google Keyword Planner is a great way to get search volume data on different search terms related to your website topic or business.

Backlinks &
link building search
Backlinks are one of the most important ranking signals search engines use to decide which pages they should rank higher in search results.
A link from a relevant website or blog is an important factor that search engines take into consideration when ranking your site, so it's crucial you have them!
Link building is the process of acquiring one or more inbound links to your site. Search engine optimization best practices state that search engines rank web pages based on external links that search engines follow to your website.
Good Backlinks Must Be:
- Authority: search engines want to rank sites that are considered an authority on a certain topic. If the incoming link is from such a site, it will carry more weight than one coming from a low-quality website/blog
- Relevant: search engines like pages with high relevance scores and backlinks pointing your way also need to be relevant and related
- Quality: search engines like links coming from sites with high domain authority, page authority or trust flow. They consider spammy backlinks as a negative ranking factor.
How to Gain More Backlinks?
There are many ways to acquire backlinks, but they all depend on the type of website you have.
- Content marketing: search engines like content that is valuable and relevant for users. Use this opportunity to provide "quality" links to your site by publishing articles or web pages that contain a link leading back to yours
- Social sharing: search engines like social signals, i.e., likes and tweets, because they show that your content is interesting for users
- Regular communication with other site owners or bloggers can also help you get inbound links to your website
Make sure the backlinks are relevant and related to your business so search engines know where to rank them.

Analytic Tools
Google Search Console
Google Search Console is a free search engine optimization tool that provides accurate search data and lets you manage your site's search presence.
Search console shows the keywords for which your site appears in search results, how often it appeared on page one of search results over time, what queries triggered your ads to appear, etc.
- The most important search metrics are impressions, clicks and CTR
- Search Console also shows you the number of backlinks pointing to your site.
Semrush
SEMrush is a search engine optimization tool that helps marketers find new traffic sources for their websites. It provides search volume data on different keywords related to your website topic or business. SEMrush can help increase organic search rankings for your website.
- It provides search volume data on different search terms related to your business
- If you want to find out what keywords competitors rank for, SEMrush can give you this valuable information too!
SEMRush is a great search marketing tool that allows marketers to see which keywords their competitors are ranking for and gain a better understanding of a search market.
- Check out their search volume data on different search terms related to your business or website topic
- Find out what keywords competitors rank for and see how they're performing in search results compared to you!
SEMrush is one of the best tools that help marketers find new traffic sources, analyze search markets and search engines, as well as track their competitors' performance.

Ahrefs
Ahrefs is a search engine optimization tool that provides marketers with an in-depth analysis of search engine results.
On top, Ahrefs also offers link building services to help you acquire high-quality backlinks by finding guest blog post opportunities and reaching out to site owners.
- It helps marketers track their competitors' search presence
- You can search for high-quality backlinks by finding guest blog post opportunities and reaching out to site owners
Ahrefs is a powerful search marketing tool that offers marketers an in-depth analysis of search engine results along with the ability to track their competitors' search presence. In addition, it helps find you great link building services.

On-Page Search Engine Optimization
On-Page SEO is the process of optimizing individual web pages. On-page search engine optimization includes tweaking page elements like title tags, meta descriptions and URL slugs so search engines know what your content is about.
- Title tag: a short (up to 50 characters) description that appears as a clickable headline in search results
- Meta description: a search snippet that appears below the search results title
- URL slug: a search engine friendly version of your page's web address Search engines use on-page search factors when ranking pages in search results. They analyze these elements to determine whether or not they're relevant and helpful for searchers.
Technical Search Engine Optimization
Technical SEO is an important search engine optimization strategy. It ensures that your site's infrastructure -- i.e., the code, data and scripts powering it -- are search-engine friendly so search engines can crawl it easily
The most common technical search factors include:
- Site speed (i.e., how quickly pages load)
- HTML code
- XML sitemap search engine indexing
Technical search engine optimization is important for search engines to crawl and index your site easily. It ensures that the infrastructure -- i.e., code, data and scripts powering it -- are search-friendly so they can do their job efficiently!
Content Optimization for SEO
Content optimization is a search engine optimization technique that involves writing and structuring content with search engines in mind so search engines can easily crawl, index and understand your site's information.
Create quality content that search engines can easily crawl and index
- Search engine crawlers will only return the content you want to be indexed in search results if it's structured correctly. This means your site must have a well-structured HTML code with specific headings, subheadings, etc., so search engines know where each piece of information is located on your page and how it's related to the rest of your content.
- Write unique, helpful and informative pages for search engines
Search engines want to provide their users with high-quality search results that answer user queries accurately. This means they won't index or show pages in search results if these don't offer value (i.e., contain duplicated or low-quality content).
If search engines can't crawl, index and understand your site's information correctly you'll lose search traffic. Your focus should be on writing unique, helpful & informative pages for search engines to return in search results when users are looking for specific keywords.

Conclusion
Search engine optimization brings "free" traffic to your site -- i.e., high-quality pages that answer a user's query will show up at the top of search results and you won't need to pay for clicks.
Avoid using numbered lists or bullet points in blog posts, as search engines can't read them effectively.

About author
Charles Farrell is a freelance writer with a special passion for cars and technology.
He enjoys writing content on different topics and is always happy to share his experience with others.
In his free time, he enjoys travelling and learning something new.