Find An Agency That Asks The Right Questions

By Author: Ting Digital UK
Total Articles: 24
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Branding is one of the most important parts of any marketing effort while social media and digital strategy are things that can truly bring your vision to life. They all need to work together to help you achieve truly remarkable results. And with the large number of agencies out there, it can get tricky to find a good London advertising agency. One definite way to gauge whether an agency can give you the solutions you need is to find one that never stops asking questions.

Creativity starts from thorough research and a strong sense of curiosity. A branding agency that wants to put in minimal efforts will simply take your brief and come up with the first solutions that occur to their team. On the other hand, a truly experienced agency will always start by asking a lot of questions. They will begin the process by first decoding your brief and then grilling you on various aspects of your brand. They will try to look beyond the information you shared and will try to unearth your own personal feelings about the brand. This is essential since all these insights will help them craft a more meaningful campaign. Next, they ...
... will start posing questions to their intended audience as well. Through qualitative and quantitative research methods, a good creative agency will first try to understand what your audience thinks about you, your competitors as well as how they live, what kind of things they watch, etc. All of this will help the agency build a nice holistic picture of your audience which will ultimately help the creative team formulate a compelling campaign.

If you are in the market for a new creative agency, don't forget to analyze how involved they are when it comes to procuring new information. You don't need a place that simply relies on your inputs and doesn't seek to add more value from their end as well.