123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Marketing >> View Article

Things To Consider When Using Drtv Advertising

Profile Picture
By Author: Jamie Hanson
Total Articles: 3534
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

Inventing a new product isn't usually the most expensive part of getting that product into consumers' hands. Instead, the most expensive aspect of new product development and marketing is advertising. In fact, there are thousands of new products developed every year that truly could improve the average consumers' daily life but the marketing is cost prohibitive and the product never makes it to the distribution level. However, there is one option of marketing a new product with mass appeal that is considerably more affordable than traditional advertising and it allows inventors to skip the entire retail aspect. The answer is DRTV, DRTV. This type of marketing is easily recognized by the public as an infomercial. The great thing about infomercials is that the airtime is more affordable than regular advertising airtime and an experienced DRTV agency can create a successful campaign to market the product.

Drawbacks
At first, many companies pass over the idea of using an infomercial to market their product because they have assumed that traditional commercials are "better". However, it doesn't take long to realize ...
... that traditional advertising has quite a few drawbacks. Not only does traditional advertising cost much more, but it can actually be confusing for consumers. For example, if the commercial airs for your product and consumers are interested they will think that they need to look for the product the next time they are at the store. However, by the time they actually arrive at the store they may not remember the name of your product and may mistakenly by a competitor's product. Not to mention many consumers will forget about the product entirely. However, if you advertise via a DRTV agency and well designed infomercial then when the consumer realizes they want that product all they have to do is pick up the phone or visit the URL. It's easy, fast, and consumers can get the exact item right when they want it. The o
ther benefit is that money starts coming in immediately, which can help pay the DRTV agency and other marketing bills.

Most people will watch an infomercial for a product they are interested in and this is especially the case if the DRTV agency is good at writing an effective and interesting script. Do your research and check out the benefits of using DRTV to advertise your product and don't overlook the importance of an experienced DRTV agency in the process.


To learn how DRTV marketing can grow your business, contact DRTV Agency A. Eicoff & Co.

Total Views: 216Word Count: 419See All articles From Author

Add Comment

Marketing Articles

1. Hobo E Services Is The Leading Digital Marketing Company In India
Author: Hobo e Services

2. Top Social Media Marketing Companies: Hobo E Services
Author: Hobo e Services

3. Finding Affordable Web Design Services In The Uk Without Compromising Quality
Author: Michael Dawson

4. Digital Marketing Company In Ghaziabad - Hobo E Services
Author: Hobo e Services

5. The Power Of Social Media In Real Estate: Top Agencies Transforming Realtor Brands
Author: Barry Elvis

6. Maintenance Tips For Ensuring Longevity Of Stainless Steel Flanges
Author: Nitech Stainless INC

7. Ways Consumer Insights Enhance Brand Reputation
Author: rohit

8. Boost Your Brand’s Success With Boostbrighter - India’s Most Trusted Digital Marketing Agency
Author: Shehnaznaz

9. Achieve Digital Success With Ed7 Group – The Trusted Agency In Kanpur
Author: Abhishek Mishra

10. Using Social Media As A B2b Lead Generation Tool
Author: tim seifert

11. Digital Marketing Agency In Ghaziabad: Hobo E Services
Author: Hobo e Services

12. Digital Marketing Company In India - Hobo E Services
Author: Hobo e Services

13. How To Write Captions For Instagram To Gain More Followers
Author: Emma Kate

14. What Are Digital Marketing Services?
Author: Sweety

15. Digital Marketing Agency In India: Hobo E Services
Author: Hobo e Services

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: