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How To Manage The Fake Negative Reviews On Google?
Google’s review system makes it easy to gain credibility and new customers by displaying your most glowing, five-star reviews on the top of your search page. It also makes it easy for competitors to use fake reviews to drive you down in rankings or even push you out of Google altogether! Here are ten ways to manage fake negative reviews on Google.
1) Check the Location
Some review sites have a system in place for users who suspect there are fake reviews on their site. You can either report questionable reviews directly or visit your profile page and check out which reviews are being flagged by other users. On Yelp, you can also check out user profiles for people who have left negative reviews of your business—often their location is listed as well. If they are close enough to you that they could have visited your business themselves, it’s worth investigating whether or not that was an honest review.
2) Understand What's Being Said
It’s important to do what you can to understand what reviewers are saying about your business. Whether they have negative or positive things to say, it’s helpful ...
... if you can learn from them. Many businesses respond directly to reviews, addressing customers by name and thanking them for their feedback. Customers appreciate when companies show interest in and appreciation of their comments. You may also want to check for trends: Are there recurring problems with a particular product or problem? If so, address these publicly and find out where there is confusion so that you can work toward resolving these issues before they happen again.
3) Assess Whether They Are Unfair
First, you have to determine whether or not a review is legitimate or just someone blowing off steam. This can be tricky, but if your business recently implemented a large change, there’s a good chance you’ll get some negative reviews from unhappy customers. If you haven’t done so recently, see if anything has changed at all in regards to your business practices or delivery times. If nothing has changed and your product hasn’t changed, then it might be time for a filter. Unfortunately, businesses get caught up in customer satisfaction sometimes and forget that it’s hard to run a business without making some disgruntled people along the way.
4) Involve Law Enforcement
First, check with local law enforcement if fraud may have been committed. If you've been scammed by a fake website, you might be able to file a report with your local authorities. For example, in California businesses can contact their district attorney or California Attorney General for help taking down fraudulent websites. In New York, victims of fraud can call 311 for more information on how they can be protected from frauds and scams. Finally, if you feel like your identity has been stolen due to fake reviews online, make sure to contact law enforcement in order to get that resolved as well. Don't skip over any potential steps in resolving a fraud problem - they need all eyes in order for it to work!
5) Make Changes if Necessary
If you’re not able to completely remove a negative review, at least try and make it as neutral as possible. For example, let’s say someone mentions your customer service was poor—it might be worth contacting them and asking if they would take down their review and promise them better customer services in the future. If they do, reach out to them again with a solution that helps resolve their issue. They may end up removing their negative review as a way of thanking you for resolving things quickly and efficiently. Also, keep in mind that every business owner has at least one bad review from time to time; it happens! Instead of worrying about those fake negative reviews, focus instead on building a reputation for providing great customer service consistently through every interaction.
6) Post a Reply
The crux of having good reviews is making sure they’re real. And in our digital world, it’s easy for brands to get fake negative reviews or comments placed on their sites—either by rival companies or unethical marketers. A great way to combat both is through social media monitoring, where you can see what people are saying about your brand across Facebook, Twitter, and Instagram. But if you want additional help identifying fake negative reviews on Google, some tricks will help. You should also take online reputation management services help to manage fake negative reviews that can potentially damage your business's reputation online.
7) Connect Your Business Profile to Google My Business Profile
The first thing you should do is connect your Google+ Local Business Page with your main company's Page. This will allow you to respond directly from your business Page to comments or reviews. You can also edit or update business information directly from that page, without having to navigate away from it. If possible, provide pictures of your product and services so users can see exactly what they're paying for before they order.
8) Add Linked In Links
Don’t ignore your LinkedIn account. While it doesn’t get as much attention as other social networks, it can be a useful platform for building new connections and sharing information that might benefit others. For example, if you write a professional post that you feel will also be of value to your LinkedIn network, share it on Linked In before posting it anywhere else. Your peers and professional contacts may very well find your piece helpful; it could even help grow your following or lead to some interesting conversation—all things that enhance your presence online and make you more attractive to potential clients.
9) Get Rid of Irrelevant Reviews
Did you know that some businesses buy fake reviews? If you're getting inundated with negative or irrelevant one-star reviews, it's likely time to contact your Search Console support team. They may be able to get rid of some of these—or at least separate bad feedback from real reviewers. (Be aware that it might take them a while.) This is only an option if you’re seeing plenty of one-star ratings, though—if all your ratings are high, there’s not much cause for concern. As long as they aren't automatically generated by bots or coming from competitors, don't worry about them. You can also ask customers directly whether they'd be willing to remove or update old reviews if yours have changed significantly since you started serving customers.
10) Respond Promptly to Customer Feedback
Customer feedback is a valuable resource—it helps you understand how customers perceive your business, what they like and dislike about it, and more. If you’re not responding appropriately or quickly enough to customer comments, review requests, or negative reviews, customers will assume you don’t care about their opinions.
Not only can that damage your reputation in front of new customers but it can also have a negative impact on sales. If there is something wrong with a product or service from your company, or a part of your website doesn’t function properly for some users, make sure that you acknowledge it immediately and provide a solution for customers who might be experiencing problems. Then follow up with them once they've had time to evaluate whether their issue has been resolved.
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