Signs Your Website May Be Letting Down Your Efforts

By Author: Ting Digital UK
Total Articles: 24
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For many brands out there, your website is your brand's most important point of sale. This means it needs to be perfectly optimized and running efficiently to ensure it doesn't sabotage your marketing efforts at any point. However, ever so often, certain shortcomings in your website can end up massively affecting your sales and many brands don't even realize this until it is too late. Here are some warning signs that your website needs urgent attention from a new web development company.

Lagging sales - A drop in sales could happen due to many reasons, both controllable and those beyond your control. For instance, changing consumer preferences or other external factors could be the culprit. Internally, your digital marketing efforts may not be up to the mark. But if you have checked all of them out and still can't figure what's wrong, it could be time to examine your site.

High bounce rates - As long as there is traffic on your site, you know that your digital marketing efforts are working well. However, if you are finding it difficult to retain customers on your website and there is a high bounce rate, it could ...
... indicate that your website isn't compelling enough. As a point of sale for your customers, it needs to drive home the final sale and you may need to rethink your content and website design.

Too many customer queries - While it is always a good sign to hear from your prospective customers, too many queries could indicate that your website isn't giving them enough information to actually go ahead and make that purchase. In this age of automation, you need to ensure your target audience's journey is as seamless as possible so as to avoid unnecessary dropouts. A good way to ensure this is to automate your customer queries with the help of an AI chatbot on your site.