Is Your Brand In Need Of A Refresh?

By Author: Ting Digital UK
Total Articles: 24
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When it comes to marketing and advertising, we tend to rely heavily on our creative agency to give us the best results for our brands. We work closely with them to ensure we are generating quality engaging content. However, somewhere along this journey, you may realize that you aren't getting the kind of results you should. If everything else checks out, very often the solution lies in a brand refresh. Here are some warning signs that could indicate that your brand needs an overhaul.

As any branding agency will tell you, even the biggest of brands out there need a refresh sometimes to stay relevant. If your data tells you that your audience isn't helping take you to new heights, you may need to target a different audience. Many companies simply try to sustain their original branding, but these kind of strategies often require a brand refresh. If you feel your brand isn't working with newer audiences either, you should reach out to good branding agency. They will first analyze the new market you want to venture into and help you make appropriate changes or completely refresh your brand. Similarly, if you have introduced ...
... a new product line that doesn't go with your existing offerings, your audience might get confused. In this case, a branding studio can jump in, analyze the bigger picture and help you pivot in a safe and meaningful way.

However, your business doesn't need to go through massive changes to benefit from a brand refresh. Many companies complain that they simply don't receive the kind of engagement and attention their competitors do despite having similar or better products to offer. In such cases, you definitely need to change the way your customer views your brand name and work on building certain equity. Once again, a branding agency can help analyze the marketplace and help you identify a unique voice that would be more relevant to your customers.