Seo Changes In 2021 – Stay Ahead Of The Competition

By Author: Anoop Krishnan
Total Articles: 55
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SEO (Search Engine Optimisation) is constantly evolving, it never seems to stop changing. With Google adding up to six hundred changes each year, it's no surprise that SEO experts are constantly working to stay updated and provide clients with current services.

One of the biggest announcements this year was Google's Page Experience Update which is based on Core Web Vitals, measuring the speed and usability of a web page. This algorithm focuses on page loading speeds, page responsiveness, interactivity, and content. The update is a sign that Google is committed to only displaying high-quality links in SERPs (Search Engine Results Page's).

As a result, business owners should be focusing on their page loading times, reducing bounce rates, and eliminate any error codes. A full website audit may be recommended to identify how your site is running, keeping it at optimum while ensuring the user experience is boosted.

Google has also focused extensively on measuring the strength of brands with their EAT (Expertise, Authority, Trustworthiness) algorithm. Google uses EAT to measure your expertise, authority, and ...
... trustworthiness to rank your web pages correctly in search results. Google not only looks at your website, but it also looks at what others are saying about your brand to identify brand strength. This means focusing heavily on your online reputation to ensure that your business is always putting its best foot forward.

To meet Google's requirements you must only publish high-quality, informative, and interesting content that adds value to the reader. Create content that your audience wants to read. Create author bios for those that create content for your website. Ensure reviews are regularly monitored and any negative reviews are dealt with immediately.

With technology evolving, you also need to consider voice search this year. This is something that many business owners haven't thought of yet. With most smart devices now having voice control, voice searches are increasing, which is why Google has introduced answer boxes and featured snippets, which are done with the help of artificial intelligence.

Voice search has been adopted widely and gone through the roof since the start of the coronavirus pandemic. Users are now depending on smart hoe devices for quick answers with Google working behind the scenes to provide the relevant information they require.

As a result, you can prepare and improve your results in voice searches by evaluating your existing content and look where you can provide short answers to the questions your audience is asking. This can be done with thorough keyword research while taking voice searching into consideration when developing new content. Focus on how to, when, why, what, and where to ensure that you reach a wider audience to achieve success. Use digital tools to ensure your content appears in short answers, such as Featured Snippets, for example.

The three main things you should be focusing on in your SEO campaign in 2021 are brand strength, voice search, and user experience. Your success will be determined by how you provide content and what content you provide, ensuring that you add value for your audience.

Due to the constant updates from google, most companies now outsource their SEO function to expert agencies who can manage their SEO for them, ensuring that your site receives the attention from Google it deserves, helping you climb to the front of the first page SERP results.

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