What Your Barber Shop Logo Must Have

By Author: Muhammad M
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What your Barber Shop logo must have

Think of a great brand from any segment. Think about the service it delivers. Think about the service, price and quality it prints.

Now, answer us: As soon as we asked you to think of a brand, you immediately remembered its logo, didn't you?

Want to know why this happens?

Because the identity of a brand is one of the main elements for creating a consistent and recognized brand. A successful identity is aligned with your business purposes and talking to your niche.

And, for this to be possible, there is a visual mechanism that talks to the external and internal public: the logos.

Consumers are able to identify, almost immediately, a company through its logo.

That's why it's so important to dedicate a special dedication to him. The logo of your barbershop is the beginning of everything, it is where you will base yourself to create all the visual identity, all the decoration, all the communication and everything related to the way the world sees you.

And it doesn't matter if your logo has some typography that indicates your name. A ...
... well-constructed logo, with just one letter, can bring more recognition and visibility to any business, as long as it is done with all the study and planning.

Today, we are here to help you build yours! But, we know that for that, you need to understand how much this little graphic signal can completely change the direction your barbershop can take.

What is a logo?
According to the dictionary, a logo is: Male noun. Symbol that, composed of an image, the stylization of a letter or the grouping of letters to form a particular design, serves to identify a company, brand, product. Typography. Model composed by the grouping, in a single piece, of two or more letters.

And, more objectively, this answer is simple: When a logo has a text support, we call the complete symbol a logo. This means that it is the integration of a logo and text. In short, it is nothing more than the graphic representation of a concept, brand or product.

It presents itself to us in various ways, such as textual logos, symbolic logos, initials logos, among others. Shall we talk more about them?

Types of logos
The graphic presentation of your salon can be developed in many ways, as long as you know the types of logos and understand which one works best with your audience.

A clear example of a successful logo is Apple. With just one bitten apple, without a single letter, the brand is recognized worldwide.

Another example, but which follows a completely opposite graphic line is Brastemp. No graphic element, just its name, makes it recognised.

There are several other types of logos, see what can work best in your barbershop:

01. Icon
As we spoke a little in the examples above, Apple is a success case when it comes to logos consisting of icons.

But, this is not something any company can do. To opt for this type of logo, your business must be potentially global, valued around the world. Otherwise, it will hardly work.

Examples of companies that bet on successful icons: Pepsi, Rede Globo and Apple.

02. Emblem
An emblem logo is when the company name is also a graphic icon. That's when the brand is inside the symbol, perfectly integrating the elements.

Some brands that communicate this way in their logos are: Lego and Ford.

03. Mascots and poster boys
Hello Magalu!

Who has never been enchanted by Magalu's poster girl, who is one of the biggest success stories of a brand nowadays?

Investing in mascots and poster boys in your logos is a bold strategy, but when it works… it works!

Some brands that bet on this segment are: Casas Bahia, Quaker, KFC and Magazine Luiza.

04. Wordmark

The most common of these formats – and that always works for those who are unsure what type of logo to choose – is wordmark.

It is simply the company name styled so that the essence of the brand is recognized by its font.

There is only one point of attention for those who choose this designer: it doesn't work with big names. That is, either have a simple and small name, or opt for another type of logo.

Examples of companies that use wordmark: Google, Visa and Prada.

There are some other types of logo that can be used when you are defining the ideal one for your beauty salon, but at least now you can understand the range of options at hand, right?

The importance of having your barbershop logo
Every day, we are exposed to countless logos that are present in our daily lives and, because everything is so natural, we do not realize its influence in our lives.

But those who think he is not important are mistaken.

Behind the creation of a logo, there is extensive research and development work. The segment, target audience, characteristics, concept and everything that is essential to transform a graphic sign into the perfect representation of a brand are taken into account.

You know that phrase “the first impression is the one that stays”? Well… it fits in gender, number and degree when we are talking about logo.

Especially when we look at the barbershop market, a professional logo makes all the difference and we'll explain why!

Why does my barber shop need to have a logo
With so many channels that allow the consumer to access different information per second, attracting your customer's attention is golden.

One two.

Ready. This is how long a person pays attention to what you expose before jumping to the next content. But, the story can change if you have a striking logo that draws attention to you.

Your logo is the way to convey to your customers why you are superior to your competitors and, in an increasingly competitive market such as barbershops, having a brand that conveys this message is essential.

6 tips for creating the perfect logo for your barbershop
Now that you know the importance of having a well-crafted logo for your barbershop, you might be thinking about how to build yours, right?

That's why we've raised the main topics behind producing a perfect logo. Grab the pen and paper and let's go!

01. Your features are worth a lot
Make a list of the main features of your barbershop. Then do research on how each feature can be represented.

Let's give you an example: Suppose you only work with natural products, so green can be a nice color for this building. Going deeper, we can consider a sheet or a graphic that represents the curve of a sheet. The thought is basically that, got it?

02. What type of logo to use What your Barber Shop logo must have

Think of a great brand from any segment. Think about the service it delivers. Think about the service, price and quality it prints.

Now, answer us: As soon as we asked you to think of a brand, you immediately remembered its logo, didn't you?

Want to know why this happens?

Because the identity of a brand is one of the main elements for creating a consistent and recognized brand. A successful identity is aligned with your business purposes and talking to your niche.

And, for this to be possible, there is a visual mechanism that talks to the external and internal public: the logos.

Consumers are able to identify, almost immediately, a company through its logo.

That's why it's so important to dedicate a special dedication to him. The logo of your barbershop is the beginning of everything, it is where you will base yourself to create all the visual identity, all the decoration, all the communication and everything related to the way the world sees you.

And it doesn't matter if your logo has some typography that indicates your name. A well-constructed logo, with just one letter, can bring more recognition and visibility to any business, as long as it is done with all the study and planning.

Today, we are here to help you build yours! But, we know that for that, you need to understand how much this little graphic signal can completely change the direction your barbershop can take.

What is a logo?
According to the dictionary, a logo is: Male noun. Symbol that, composed of an image, the stylization of a letter or the grouping of letters to form a particular design, serves to identify a company, brand, product. Typography. Model composed by the grouping, in a single piece, of two or more letters.

And, more objectively, this answer is simple: When a logo has a text support, we call the complete symbol a logo. This means that it is the integration of a logo and text. In short, it is nothing more than the graphic representation of a concept, brand or product.

It presents itself to us in various ways, such as textual logos, symbolic logos, initials logos, among others. Shall we talk more about them?

Types of logos
The graphic presentation of your salon can be developed in many ways, as long as you know the types of logos and understand which one works best with your audience.

A clear example of a successful logo is Apple. With just one bitten apple, without a single letter, the brand is recognized worldwide.

Another example, but which follows a completely opposite graphic line is Brastemp. No graphic element, just its name, makes it recognised.

There are several other types of logos, see what can work best in your barbershop:

01. Icon
As we spoke a little in the examples above, Apple is a success case when it comes to logos consisting of icons.

But, this is not something any company can do. To opt for this type of logo, your business must be potentially global, valued around the world. Otherwise, it will hardly work.

Examples of companies that bet on successful icons: Pepsi, Rede Globo and Apple.

02. Emblem
An emblem logo is when the company name is also a graphic icon. That's when the brand is inside the symbol, perfectly integrating the elements.

Some brands that communicate this way in their logos are: Lego and Ford.

03. Mascots and poster boys
Hello Magalu!

Who has never been enchanted by Magalu's poster girl, who is one of the biggest success stories of a brand nowadays?

Investing in mascots and poster boys in your logos is a bold strategy, but when it works… it works!

Some brands that bet on this segment are: Casas Bahia, Quaker, KFC and Magazine Luiza.

04. Wordmark

The most common of these formats – and that always works for those who are unsure what type of logo to choose – is wordmark.

It is simply the company name styled so that the essence of the brand is recognized by its font.

There is only one point of attention for those who choose this designer: it doesn't work with big names. That is, either have a simple and small name, or opt for another type of logo.

Examples of companies that use wordmark: Google, Visa and Prada.

There are some other types of logo that can be used when you are defining the ideal one for your beauty salon, but at least now you can understand the range of options at hand, right?

The importance of having your barbershop logo
Every day, we are exposed to countless logos that are present in our daily lives and, because everything is so natural, we do not realize its influence in our lives.

But those who think he is not important are mistaken.

Behind the creation of a logo, there is extensive research and development work. The segment, target audience, characteristics, concept and everything that is essential to transform a graphic sign into the perfect representation of a brand are taken into account.

You know that phrase “the first impression is the one that stays”? Well… it fits in gender, number and degree when we are talking about logo.

Especially when we look at the barbershop market, a professional logo makes all the difference and we'll explain why!

Why does my barber shop need to have a logo
With so many channels that allow the consumer to access different information per second, attracting your customer's attention is golden.

One two.

Ready. This is how long a person pays attention to what you expose before jumping to the next content. But, the story can change if you have a striking logo that draws attention to you.

Your logo is the way to convey to your customers why you are superior to your competitors and, in an increasingly competitive market such as barbershops, having a brand that conveys this message is essential.

6 tips for creating the perfect logo for your barbershop
Now that you know the importance of having a well-crafted logo for your barbershop, you might be thinking about how to build yours, right?

That's why we've raised the main topics behind producing a perfect logo. Grab the pen and paper and let's go!

01. Your features are worth a lot
Make a list of the main features of your barbershop. Then do research on how each feature can be represented.

Let's give you an example: Suppose you only work with natural products, so green can be a nice color for this building. Going deeper, we can consider a sheet or a graphic that represents the curve of a sheet. The thought is basically that, got it?

At the beginning of our conversation, I mentioned the main types of your barbershop logo that can be used. Just the graphic image or the name of the barbershop, it doesn't matter! What matters is understanding which one will work best with your audience.

Do you know? So go ahead.

03. Less is more
No logo with too many details and information. Remember: the customer needs to memorize you, and let's agree that it is much easier with a more assertive communication and that it goes straight to the point, right?

04. The first impression is what remains
And that's why it needs to be remarkable.

Your logo is the first thing the customer will look at you. He needs to communicate perfectly and, therefore, it is essential to study the profile of his customers very well in order to then develop the ideal graphic sign for him (and for you).

05. Don't forget about the reduction
Hardly anyone remembers this at first, but you have to think that your barbershop logo will be applied to items of countless sizes. Therefore, it is essential that you take the reduction test to see if it reads all these options!

06. The search for the dream logo
It can be difficult, but the path is much easier when we have a good professional ahead of this project.

Search, look for indications and be very clear with the developer of your barbershop logo when passing information about it. So you logo, logo will have the perfect logo for your business.

Conclusion
So, can we help you understand the importance of a logo and what can't be missing from your barbershop?

In difficult times like the one we are going through, where many businesses had to reinvent themselves to keep going, a new logo for your barbershop can be an alternative when it comes to captivating new customers.