Seo For Artists And Musicians

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Artists are a special breed. Creative and often off beat, many artists march to the beat of their own drummers and strive to find new and unique ways of doing even the most ordinary tasks. It should come as no surprise then, that many artists haven’t made the leap to online marketing. Those that do have a website often haven’t put in the time to optimize it. After all, they are artists, not likely expert online marketers. Search Engine Optimization (SEO) can bring the traffic the enterprising artist seeks to market / sell their creations.

SEO is the set of processes involved in successfully achieving higher search engine ranking for targeted keyword / phrase searches. A searcher is very unlikely to click through scores of results after they perform a search; they are more likely to just check the results on the first page before trying another search term, so it is critical your site ranks high enough to be placed on the first page of results. Specifically, 68% of all searchers do not go past page 1; 98% don’t go past page 3. This is why SEO is so important … ...
... you need to meet your new business at a common meeting area … page 1 of Google, Yahoo and Bing! In essence you need to be on page 1 before you can expect lots of traffic so that people can appreciate your work.

SEO is expensive, time consuming and therefore requires patience. It is extremely unlikely that you can devote the time to learn this stuff and remain up to date. It is not a 3-day seminar. It’s college course-level work. So, it is clearly advisable to see Professional Internet Marketing Companies obviously with a strong emphasis on SEO.

When seeking an Internet Marketing Professional use the following simple checklist as a guide:

1. Keyword Research †this is the cornerstone of all Internet Marketing. There should be a heavy emphasis on this as the first step in SEO.

2. Strong Emphasis on Content †just walk away from any SEO Company that isn’t emphasizing a constant flow (weekly) of new, fresh, non-duplicate content in the form of articles and press releases for the purpose of indexing and syndication. Blogging should be discussed and seriously considered as an additional source of regular new content.

3. See Live Results †you should be able to verify the success of the SEO company by typing client keywords and seeing their clients on page 1 of Google … time and time again.

4. Client Interviews †interview 1-3 current and renewing clients to verify results but also to better understand the process from the client perspective.

5. Alternate Approaches †it’s important to work with a company that is aware of the industry. For example if you are a musician, do you know how to get your songs on Itunes? Do you have a blog? Are you on Myspace? (That’s the hub for musicians) Do you know the latest trends in selling your music or your band online?

Keep in mind that Internet Marketing and SEO are long term processes that never end. As such, this is a serious commitment but one that can be very rewarding and potentially the strongest marketing component for your work as an artist / musician. Of course, if you have any questions, just contact us. You can call us at 1-800-736-9618.