The Relationship Between Digital Marketing And Ai

By Author: Digileap
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The advancements in the technical world and various machine learning techniques have increased in the past decades. One advancement is Artificial Intelligence (AI), which is significantly helping us in today’s tech world. A survey conducted a few years ago showed that 51% of marketers and businesses have already incorporated artificial intelligence in their digital marketing strategies. They have already seen massive results and thus the popularity of AI is increasing every day. So we can say that AI and digital marketing go hand in hand, and both their popularity and usage will increase in the upcoming years.Artificial intelligence is a local human brain, without feelings. To elaborate more, artificial intelligence provides machines with the ability to analyze data and perform cognitive tasks. It thinks like a human and even observers, like a human, to decide and execute plans. It makes decision making simpler and faster, without the doubt factor.One of the major concerns people have about AI is that it may replace human beings. AI is developed by humans to help them not to take their place. No one can replace human beings, but yes can definitely be a helping hand.

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