The Professional Way Of Designing A Logo

By Author: digitalpoloinc
Total Articles: 21
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There is no hard and fast rule of designing a logo. Every designer working at a website and logo design company or just as a freelancer has its own way of doing it. Some just try to sketch something while listening to their favorite album to get more creativity, some go out with their friends to clear their mind. Whatever stupid way a designer chooses, if it works it’s not stupid at all.

Here in this article, we have tried to come up with a generalized process of designing a logo which can be followed by any designer of a website and graphic design company. Again, these steps are not rigid. You can always choose the process that best suits ...
... you. As a website and logo design company you obviously have a lot of other areas to focus on. In such a scenario, you might not be able to focus enough on just one task of creating a logo. This process will prove to be beneficial in such a situation.

1. The first step is to evaluate the brand you are working for

The first step in the process is to understand the brand that you are working for. You need to clearly understand what the business is all about and what are its goals. This client discovery phase is very important. Knowing the business is needed to create a logo that is relevant for the business and its objectives.

2. The second step is to research about the industry thoroughly

The next step that will make the entire process of designing a logo easier as a website and logo design company is to conduct a deep research about the industry your client belongs to. The main reason behind doing this research is to understand what is working in their industry, what isn’t working, what is avoided in the industry, and what sort of customers are there.

3. Consider the application factor of the logo

This is a factor that even a good website and graphic design company sometimes ignore. In reality this is a very important factor. Before designing a logo, you should make a list of the places the logo is going to be used. It can be used as an icon on the website, on business cards, product packaging, advertisements, email marketing campaigns, signs and banners, social media banners, and other advertisement needs. The logo should be such that it can be used in all such places.

4. Come up with variety of concepts

It is not important that the design you come up with is going to be just perfect and your client is going to approve of it. This is the part that a website and graphic design company usually skips. You should come up with a variety of concepts that can be used if need be.

5. Create a vector file of your logo

Once your design is selected the next step is to create a vector file of your logo. This is needed because simply the sketch you created can’t be used. You need to se a software to create a presentation in order to showcase your logo design.

6. Use the feedback to refine the design

No matter how good you are at designing a logo, somewhere someone will want to make changes in it. And the sign of a good designer is to appreciate all the critics. You need to consider the feedback and make changes in your design to make it more likeable.

7. Deliver the final file to the client

Once your logo is completely finalized, you need to deliver the final files of the logo design to the client. The files that you should be delivering are as follows:

● Vector files

● EPS/PDF files

● High resolution raster files

● PNG files with transparent background

We as a graphic design agency are pioneers of the concept of Unlimited Designs for a Fixed, Low Monthly Fee. Our objective is simple. If design is not your forte, then you should not waste time on it. That’s why we are here. To get all your design work done so that you can focus on your core operations. We provide unlimited high-quality design work for just a minimal, monthly fee. Not only that. We also provide unlimited revisions. Lastly, we take pride in our ability to deliver all work in as less as 48 hours.