Five Smart Ways To Drive Traffic To Your Lead Magnets

By Author: Stuart Green
Total Articles: 1
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Today, tens of thousands of businesses are stepping up their game and diverting their marketing budgets towards niches like podcast marketing, email marketing, etc. Hence, the competition has become fierce in capturing email addresses than ever before. This is where a persuasive and effective lead magnet comes into action! In this post, we will decode the whole concept, understand how you can promote your lead magnet & drive more traffic to these to boost lead acquisitions.

What Is a Lead Magnet?
A lead magnet or often called a “freebie” is an incentive you offer to the visitor in exchange for their email address and name. This freebie can be a free product or service that potential visitors receive. For instance, a marketer might create a lead magnet and offer eBooks, Whitepapers, Guides, Cheat Sheets, Coupons, Early Bird Access, or Free Admission to a webinar.

With over 50% of marketers leveraging lead magnets, the technique has emerged as one of the proven ways to increase traffic. It doesn’t matter if you’re in B2B or B2C marketing, a quality lot of lead magnets can initiate call-to-action ...
... and help you accumulate visitors into your sales funnel. Thus, marketers can maximize the number of targeted leads & also shorten the time from conversion to a sale.

Now that we have understood what a lead magnet is! Let’s move ahead and discover ways to attract ideal customers to your lead magnets.

Optimize the Landing Page:
The home or landing page is one of the most visited pages of your site and hence, the perfect arrangement to promote your lead magnet. Your lead magnet can prove to be highly effective since you’d be able to instantly grab your audiences’ attention and incentivize them at the same time. It is advised to promote the lead magnet in the upper half of the page as a considerable proportion of visitors might not scroll down and miss out on engaging freebies.

Optimize the Landing Page:
An intuitively designed, professional-looking landing page helps to establish trust with the website visitor. Now, once you have the visitor in that space, you must pitch your free content in exchange for their email address. If done right, the lead magnet can help you draw a line between a missed opportunity or a done deal. The key is to incentivize the visitors immediately and woo them with quality content.

Offer Webinars:
2020 saw over 67% of marketers around the world increasing their investments in webinars. Webinars today have become a popular tool to foster a loyal customer base. A live or pre-recorded video presentation can help you deliver innovative business insights to prospective customers. You can host your webinar on popular social media sites, and while the visitors sign-up for it, you can redirect them to your landing page.

Offer Webinars:
With webinars, you can present a plethora of rich information and keep your content evergreen. You can easily reuse the same content over a period of time. To ensure maximum engagement, you can leverage ready-made, professional-grade templates like SWOT Analysis, Industry Analysis, or Case Study PowerPoint template, respectively & woo your audience like anything!

Start Podcasting:
With a listener growth of 29.3% in the last three years, a podcast today has become an effective way to get your message to the audience that is aligned with your business. A solid 20-30 minutes of talking about the audience problems and how your product solves it can be a game-changer. Give out PDFs, short eBooks, Videos, Audio files, or lessons to the attendees in exchange for their email addresses.

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