ALL >> Marketing >> View Article
Social Media's Customer Engagement Overtaking Search!
The widespread influence of online social networking behaviours is revealing that traditional search is being increasingly discarded. Consumers themselves, become the viral agents of online marketing and are taking control of the fate of countless business brands.
You might argue that there's nothing new in businesses being dependent on building good reputation, which leads by word of mouth to referrals and unforeseen opportunities via diverse people connections.
However, until social media opened up the internet, creating instant diverse 'talking' channels to enable every user to join the big 'conversation', the marketing strategies of SEO and PPC were the traditional method of 'pushing' out your company message.
Consumers no longer respond to this approach! Trust and engagement is now the more important ingredient that will 'pull' customers into an involvement with business brand identity and their particular style of service / product offering to capture audience participation.
In other words, moving towards website applications which engage visitors rather than just selling at them is taking ...
... precedence. We live in a world where listening, reacting and providing great service are essential if you really care about your customers, past present and future.
We all know that if you give website visitors enough free content that they will become interested, softly opening the way to try and convert to fulfill the object of your website. Engaged customers will repeat visit and 'pass the message on', so keeping them happy is key. Seek their feedback, listen to their suggestions and make them feel involved in the online process.
Here are a few tried and trusted tips to help keep your customer traffic flowing daily your way:
User-specific offers. Know what your individual customers are interested in and want to know more about. Remember to keep it personal and relevant. Target individuals, not segments.
Group buying / Offers. Encourage group buying among friends (group discounts, etc). Creates a buzz amongst the group as they retweet your messages.
Free upgrades/ Exclusives. Invest more on making existing customers happy! Make available to them product upgrades and free services , either at the point of purchase, or by Tweet, text or newsletter.
Mentions. Perfect for website news or blogs. Mentioning a customer gives recognition and can make people feel special.
Better products, services, content. Be prepared to listen and learn from what your customers will tell you about what they love, hate, want and need. Tell customers that changes are based on their feedback and they'll respond to you that little bit more.
Preferential terms. For your long-term customers or more feasibly, B2B companies.
Add ons. Free insurance, or an extended warranty at no extra charge.
Vouchers and coupons. Again, this amounts to a discount, but there are some creative ways of using coupons. These can be posted or printed, or if you're riding the wave, delivered via mobile (surely a massive consumer trend in waiting). They should be personalised as much as possible.
Follow them. Tune into the most influential of your regular audience via Twitter etc.
Contact Details
Daren Bach
Provoke Online Marketing
Www.weprovoke.co.uk
Tel. 0333 123 0999
Linked in: http://uk.linkedin.com/in/provokedesign
Daren Bach is online marketing strategist and consultant for numerous B2B companies as is the founder of Provoke Online Marketing.
Add Comment
Marketing Articles
1. Navigating The Landscape Of Hiring Solutions: A Comprehensive GuideAuthor: Md Irfan Munsi
2. How To Repurpose Video Content Across Multiple Channels
Author: Andy Beohar
3. Chrome Extensions For Optimizing Business Functionality And Productivity
Author: iDigitize
4. Đèn Led Chiếu Sáng Sân Pickleball
Author: Vina Lighting
5. Reaching New Heights: Advertising Essentials For Pakistan
Author: Waleed Qaisar
6. Digital Marketing For Dentists: Smashing Strategies To Get More Patients
Author: dental online marketing
7. The Best Ways To Showcase Sponsors On Your Event Wall
Author: richard
8. The Rise Of Digital Marketing In India: A Spotlight On Hobo E Services
Author: Hobo e Services
9. Inspiring Instagram Wall Ideas For Your Home Or Office Space
Author: Richard
10. Best Full Stack Developer Course In Pune: Learn And Get Placed With Syntaxlevelup
Author: atherv sir
11. The Growing Importance Of M&a In The Marketing Agency Landscape
Author: M&A Marketing Agency
12. 7 Powerful Strategies To Grow Your Business With Soul Swastik’s Digital Marketing Services In Bangalore
Author: Soul Swastik
13. Ai Detection: What It Is And How It Works
Author: TechDogs
14. 7 Best Ai Tools For Social Media Marketing
Author: TechDogs
15. Digital Marketing Course At Digital Brolly
Author: Digital brolly