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Global Oats Market
Global Oats Market size was valued at US$ XX Bn. in 2019 and the total revenue is expected to grow at 5.9% through 2020 to 2026, reaching nearly US$ 7.46 Bn.
The global Global Oats market report is a comprehensive analysis of the industry, market, and key players. The report has covered the market by demand and supply-side by segments. The global Global Oats report also provides trends by market segments, technology, and investment with a competitive landscape.
Global Oats Market
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Global Oats Market Overview:
The global Oats market expected to grow at a CAGR of 5.9% during the forecast period. The market size of the global Oats market was valued at USD 5.26 Bn. in 2020 and it is expected to reach USD 7.46 Bn. by 2026.
Oats are a whole-grain food, received from the Avena Sativa plant. Oats are used at breakfast time as oatmeal- is also referred to as porridge. Oats consist of a good source of carbs & fiber, fiber beta-glucan. Oats are one of the most nutritious grain cereals, important vitamins, minerals, protein. ...
... Due to changes in consumer taste, health preference, buying habits so oats are the healthiest grains.
Global Oats Market Dynamics:
Offers Various Health Benefits of Oats Leads to Higher Product Demand
Increasing awareness of health benefits, consumers started taking oats as breakfast like oatmeal, oat biscuits which are good for health, weight loss, lower blood sugar, and lower chances of heart disease. The online-based and stored-based channels have increased the market growth because consumers can get premium-based oats products easily, in the retail chain or in the online market. Oats are rich in fiber & carbs, beta-glucan, protein, and fat.
Availability of Alternative Grains which hampers the market growth
Sorghum, wheat, bajra, quinoa, whole rye, jowar, barley are alternative or substitute products available in the market which provides equal nutritional benefits as compared to oats. Many grains are also have a rich source of vitamins, magnesium, and fiber-like wheat, are available in the market at low prices.
Changing lifestyles and increasing awareness regarding healthy meals can increase demand and revenue for the oats market. Manufactures are ready to enhance the product segment by launching oat-based beverages and bakery products. Introducing the new flavors of oat-based products can increase market growth. Research and development in the global oats market by launching the new oats-based beverage products by the companies would increase the market growth. For Example, Chobani, a US-based yogurt company, launched oat-based milk and yogurt in 2018.
Global Oats Market Trends:
Increasing Consumption of Flakes & Bar
The growing trend of consuming flakes and bar oats by consumers due to its high nutritional value and increasing demand for healthy foods among consumers. Oat flakes are good for the stomach, intestine, and digestion. A granola bar is known for its excellent energy booster, reduces cholesterol, a rich source of vitamin E, etc. Oat flakes are expected to grow at the CAGR of XX% from 2020 to 2026.
Global Oats Market Segment Analysis:
The Global Oats Market is segmented in main three types and they are by Type, Form and the Distribution channel.
Based on Type segment, the global oats market is sub-segmented into four types and they are Instant Rolled Oats, Regular Rolled Oats, Whole Oat Groats, and Steel Cut Oats. Instant rolled oats hold the highest market share segment due to consumer consumption is high and contains pre-cooked oats. Instant rolled oats are made easily by adding water or milk. It is the easiest form of cook support- takes less time to make and gives a rich source of proteins, vitamin E, and nutrition’s so its market growth is high in the world over the years.
Steel-cut oats are estimated to grow faster during the forecast period. Preference for steel-cut oats is high among consumers because of more nutritional value and lower glycaemic index, Control Diabetes, Manage Cholesterol.
Global Oats Market
Based on Form, the global oats market is divided into two types Regular Flakes, Powder Flour. Regular flakes are the leading segment of the global oats market owing to contains beta-glucan, fiber, reduces heart failure, and reduces the risk of colon cancer, a rich source of carbohydrates, good for immunity, and high intake of oats as breakfast cereals by many people across the world. Regular flakes oats consumer consumption rate is big and consumers use it in flakes form so its market size is high. Regular flakes oats are used for making sweets, cakes, and soups. The market growth of flakes oats is expected to grow by revenue & volume in coming years.
Based on Distribution Channel, the global oats market segment is divided into four types are hypermarkets/supermarkets, convenience stores, online retail. The store-based distribution channel (hypermarkets/supermarkets) holds the largest market share of the global oats market segment. Store-based sales are growing due to the easy availability of oats, one-stop convenience shopping for the customers, consumer can get fresh food directly, various discount offers, a wide range of brands has resulted in high growth.
However, the online stores are estimated to grow at a higher CAGR during the forecast period due to every time access, easily choose product quality and product price, exchange offers, home delivery, easy payment options are available.
Global Oats Market Regional Insights:
Europe holds the largest market share of the global oats market, due to major oats producing countries based in Europe such as UK, Russia, Italy followed by North America. Due to the increasing demand for healthy foods, increasing health-conscious consumers have led to the high production volume of oats. In Europe, Russia was the leading global oat producer 35% of oats in the world production and largest harvested land areas of oats (2.70 million hectares), followed by Australia, Canada. However the North American oats market is estimated to grow faster due to increasing consumption of healthy foods & snacks.
The top oat producing countries in 2020 are Russia- 5 million metric tons, Canada- 4.5 million metric tons, Australia- 1.9 million metric tons, United States- 1.05 million metric tons.
Global Oats Market
The top leading import countries in 2019 are United States- 1600 MT (40% 0f the world import), China- 400 MT, Mexico- 200 MT, EU- 90 MT.
Global Oats Market
The objective of the report is to present a comprehensive analysis of the Global Oats market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants.
PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analysed, which will give a clear futuristic view of the industry to the decision-makers.
The report also helps in understanding the Global Oats market dynamics, structure by analyzing the market segments and project the Global Oats market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the Global Oats Market make the report investor’s guide.
Global Oats Market Scope: Inquire before buying
Global Oats Market
Global Oats Market, by Region
• North America
• Europe
• Asia Pacific
• Middle East and Africa
• South America
Global Oats Market Key Players
• Quaker oats company
• Bod’s red mill natural foods
• Mornflake
• Grain milers
• Jordan’s mill
• Blue lake milling
• Avena food ltd
• The Hain celestial group
• European oat millers
• Wild oats marketing
• LLC and Richardson International
• Morning foods ltd.
• The Kellogg company
• Glanbia, plc.
• The Ancient grains
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