The Simplest Process To Design A New Brand Logo Design

By Author: digitalpoloinc
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Every logo designer has his or her own way of designing a logo. But if you are a brand-new logo designer and have finally been successful in bagging up your first client for a new brand logo design, this article is for you.

Performing the task of a new company logo design can prove to be frustrating especially if you have no idea where to begin and how to carry on with the entire process. Given below is the simplest process to design a new brand logo design.

1. The first step is to understand your client’s business

The first step in the process of designing a new company logo design is to understand your client’s business. ...
... You see, a logo is going to be something that will represent your client’s business. Hence, you need to make sure that the new brand logo design you create should be appropriate. To understand the business you are working for, you can always send questionnaires or make phone calls.

2. Research about the industry your client belongs to along with their competitors

The information gathered from the first step can be further processed to research about your client’s industry and competitors. This step is important because it lets you have an idea about what is working in your client’s industry and what are the competitors using. It will help you create something that can be easily differentiated from the rivals of your client.

3. Thinking through all the possible design directions you can work on

In this step you basically use the results from the first two steps and based on the information try to put your thought to all the possible design directions that can help you create a new company logo design that is able to convey your client’s business’s message. In this step you can decide about the typography, colors, and the mood you want the logo to have.

4. It’s time to do some sketching!

Sketching is the step where you put your real creativity into play to come with various options. Now, different designers have their own way to function in this step but it is advised to sketch the designs using a pen or pencil first. It is because only by sketching by hand you will get the feel of an artistic expression.

5. Choose your best options and design them digitally

Once you are done sketching your options, choose the ones that appear to be more appropriate for your client’s business and the message the business wants to convey. You can make changes in your sketched designs by changing the colors or fonts and filter them further. After you are done with this step you can execute the design digitally and see what it looks like.

6. Present your ideas in different forms

After you are 100% sure about the concepts you wish to share with your client (present only those that you think are effective for the business) you can present the ideas in different forms. Some of the best forms to go for are a business card, brochure, and a bag. This will give an idea of what the logo will appear in real life to your client.

7. Deliver your guide and artwork to the client

Once you get the client’s approval you can deliver your guide and artwork to the client. For the part where you share the logo guide, you will have to show them the variations of the logo and how they have to be used. For the artwork part, you will have to share different files of your logo both in print and digital (vector and raster) files.

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