Do You Think Email Marketing Is Dead?

By Author: shivam tripathi
Total Articles: 1
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After taking growing video marketing, social media marketing and chatbots it something seems like email marketing is long past its prime

But if you thinking email marketing is dead? Then you have the wrong information the truth is that? Email marketing
is still going on strong and there is a lot of possible chances to grow your business.
The proof?
Email marketing is still ranking as the most effective and less costive marketing channel, overtaking SEO, social media and affiliate marketing.
Why is that? All the advertising over a new channel, why old technology is the still one of the most effective strategies.
Despite the growth of social, people uses email more than another platform. After all, what’s the good of marketing someone if they’re not there?
Google data shows that most are on email and the number increase every year because you essentially can not sign up for anything without an email address.
Why email marketing?
ROI (RETURN OF INVESTMENT)
It’s almost impossible ...
... to beat email marketing Return Of Investment. The DMA say that an average of every $ 1 spent on email marketing in 2009 returned more than $ 43in sales. ( more on this number later)
Flexibility & speed:-
Even though, there are design impediments to email when contrast to web or print(and even that is disputable)large diversity of targeted messages can be sent in unparalleled.
Customer preference
Recent research shows that customer is particularly B2B contact prefers to accept their allowance based, promotional transactional messages via email
More on email’s ROI
In pursuance of direct marketing association, every $ 1 spent on email marketing in 2009 refunded more than $ 43 in sales. Now, the question is how
is that how relevant is that number?
67% of consumers say that they were purchased products offline as a direct result of receiving an email from a retail company

Profit of email marketing?
Bullet points of email marketing are:-
• Creating new leads/consumer/clients.
• Catcher immediate sales.
• Build energetic relationships with existing customers/clients.
• Gives brands or company information
• Build up brand awareness
• Increase website traffic
• Increase income by up-selling to existing customers/clients
How to create your email list/where to capture email leads?
For creating your email list you need to do the following steps on your website:-
1. Use popup s form to promote special offers on your website and simply ask audiences to fill the form.
2. Offer free and relevant resources to your target customers like an ebook, white paper etc.
The challenges of email marketing?
Most of the emails go to the SPAM mail. 100 Billion SPAM mail in a day 78% email is SPAM .email goes through various checks
Sender-internet-server-google

These are the most email marketing challenges
1. Low delivery rate
2. Low open rate
3. Low click rate
4. High unsubscribe rate
5. High SPAM complaints
6. Low active ratio
1 Limited post-click activity
How should we resolve above all the email marketing challenges/what precaution takes to fix all of them?
for low delivery rate
you will want to consider using tools of list validation and take a look at your subscription process.
For low open rate
Test your email subject line to see if you can find something that better resonates with your audience. You need to test your subject line short and more catchy by using the subject line tool. you want to analyse your audience and send an email at that time when they are more active like morning, office time etc.
Low click rate
If you want to increase your click rate then, give better content to your audience and provide them good offers.
For high unsubscribe rate

Look at your subscription process, how that’s subscriber come on your email list they know you, they know what they will get from you, how usually, and when?
And also, if your unsubscribes and SPAM rate are high, peruse division your list .relevancy is the key to make email marketing success, so think about sending more exclusive emails to shortlist segments
.
For low active ratio

If you have a low active ratio, consider sending a re-engagement campaign to get subscribe giving attention to your email again, and rub out those they did not care about any longer.
For limited post-click activity

If your post-click activity is sparse, it's either because the connection between email and landing page/website is not aligned or your overall call to action is vague or misleading

Email marketing is not going to e perfect, nobody‘s that good but if you know your email marketing challenges, the medicines to fix them, and get ready to test those fixes, all you have to do is get started…